Erasmus University Rotterdam — Netherlands
Business, Management and Accounting · Social Sciences
1h-index175citations3works0.02yr avg
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Media Influence and Health(1), Consumer Perception and Purchasing Behavior(1), Management, Economics, and Public Policy(1)
Publications3 total
Journal of Business Research·2004· 174 cited
The Separate and Joint Effects of Medium Type in Consumer Responses under Voluntary Exposure : A Comparison of Television, Print and the Internet
Data Archiving and Networked Services (DANS)·2000· 1 cited
Uncertainty and Need for Cognition: The use of information sources in the virtual and physical store
Data Archiving and Networked Services (DANS)·2000
Frequent Co-authors
W. Fred van Raaij(2), M. Dijkstra(2), Majorie Dijkstra(1), W.F. van Raaij(1)