Norman Au

Hong Kong Polytechnic University — Hong Kong

Social Sciences · Social Sciences

21h-index4.1kcitations71works4.12yr avg
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Research Topics

Digital Marketing and Social Media(42), Technology Adoption and User Behaviour(20), Diverse Aspects of Tourism Research(15), Customer Service Quality and Loyalty(15), Consumer Behavior in Brand Consumption and Identification(10)

Publications71 total

The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure
Journal Of Vacation Marketing·2025
Adopting Social Media Influencers in Boutique Hotel Marketing: A Case Study
International Conference on Tourism Research·2025· 1 citedOpen Access
Impacts of artificial intelligence on hotel operations: face recognition in Vietnam
Anatolia·2025· 3 cited
Digital transformation paradigm involved in high-star hotels and budget hotels: Sensory and innovation diffusion perspective
Tourism Management Perspectives·2024· 8 cited
User experience of an augmented reality heritage app: an experience economy model
Tourism Recreation Research·2024· 11 cited
The Impact of Mobile Augmented Reality on the Purchase Intention of Intangible Cultural Heritage Handicrafts
Journal of China Tourism Research·2024· 6 cited
Online Review
2024
Online Review in Tourism
2023
Crisis communication strategies by leading tourism firms
2020
Sacrifice Elements in Intention to Adopt Airline Crisis Communication with Mobile Apps
International Journal of Hospitality & Tourism Administration·2020· 2 citedOpen Access
Biased minds experience improved decision-making speed and confidence on social media: a heuristic approach
Information Technology & Tourism·2020· 11 cited
Examination of the adoption of augmented reality: a VAM approach
Asia Pacific Journal of Tourism Research·2019· 75 citedOpen Access
Exploring customer experiences with robotics in hospitality
International Journal of Contemporary Hospitality Management·2018· 453 citedOpen Access
Do customers share the same perspective? A study on online OTAs ratings versus user ratings of Hong Kong hotels
Journal Of Vacation Marketing·2016· 18 cited
Analysing the Effect of Value in Online Communities on Satisfaction in Online Socialisation and Knowledge-Sharing Intentions of Eco-Tourist
Advances in business strategy and competitive advantage book series·2016· 1 cited
Investigating cross-national heterogeneity in the adoption of online hotel reviews
International Journal of Hospitality Management·2016· 76 citedOpen Access
Multi-dimension reviewer credibility quantification across diverse travel communities
Knowledge and Information Systems·2016· 17 cited
Customer Experiences with Hotel Smartphone: A Case Study of Hong Kong Hotels
2016· 2 citedOpen Access
Online review
2016
A STUDY ON ONLINE ACTIONS OF ECOTOURISTS VISITING NATURE BASED ATRACTIONS IN KUALA LUMPUR
PolyU Institutional Research Archive (Hong Kong Polytechnic University)·2015· 2 cited
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Frequent Co-authors

Rob Law(29), Julian K. Ayeh(5), Andy Lee(4), T.C.E. Cheng(3), Dimitrios Buhalis(3), Erdoğan H. Ekiz(3), Daniel Leung(2), Rosanna Leung(2), Caiwei Ma(2), Vincent Wing Sun Tung(1), Ngai(1), Eric W.T. Ngai(1), Yingcai Wu(1), Furu Wei(1), Shi‐Xia Liu(1), Weiwei Cui(1), Hong Zhou(1), Huamin Qu(1), Chloe Lau(1), Chi Fai Raymond Chui(1)