Alan R. Andreasen

Business, Management and Accounting · Social Sciences

29h-index7.7kcitations132works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(24), Digital Marketing and Social Media(23), Service and Product Innovation(18), Consumer Retail Behavior Studies(13), Management and Marketing Education(13)

Publications132 total

Challenges for the Science and Practice of Social Marketing
Psychology Press eBooks·2018· 24 cited
Strategic Marketing for Non Profit Organizations
2017· 753 cited
What is social marketing
Dialnet (Universidad de la Rioja)·2015· 14 cited
Social Marketing
Palgrave Macmillan eBooks·2013
Social marketing: Influencing behavior for social impact
Palgrave Macmillan US eBooks·2013· 1 cited
Strategic Marketing for Non-Profit organisations: Pearson New International Edition PDF eBook
2013
Promoting positive change: Advancing the food well-being paradigm
Journal of Business Research·2012· 135 cited
Foundational Research on Consumer Welfare: Opportunities for a Transformative Consumer Research Agenda
2012· 11 cited
Broadening the concept and applications of marketing
Sage eBooks·2012· 1 cited
Consumer complaints and business response / BEBR No. 355
Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign)·2011Open Access
Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing
Journal of Public Policy & Marketing·2011· 124 cited
Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities
Journal of Public Policy & Marketing·2011· 69 cited
Opportunities and Challenges in Social Marketing
Wiley International Encyclopedia of Marketing·2010· 5 cited
<i>Up and Out of Poverty: The Social Marketing Solution,</i>by P. Kotler and N. R. Lee
Journal of Nonprofit & Public Sector Marketing·2010
W. Douglas Evans and Gerald Hastings (Eds.). Public Health Branding: Applying Marketing for Social Change
Journal of Consumer Policy·2009· 1 cited
Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing
Social Marketing Quarterly·2008· 11 cited
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler
2008· 1 cited
Book Review
Journal of Public Policy & Marketing·2007
Book Review: Higher Profits through Customer Lock-In
Journal of Public Policy & Marketing·2006· 1 citedOpen Access
Book Review
Journal of Public Policy & Marketing·2006· 1 cited
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Frequent Co-authors

Philip Kotler(3), Russell W. Belk(3), John L. Graham(1), Arthur Best(1), Thomas A. Klein(1), William J. Stanton(1), Melissa G. Bublitz(1), Laura A. Peracchio(1), Jeremy Kees(1), Blair Kidwell(1), Elizabeth G. Miller(1), Carol M. Motley(1), Paula C. Peter(1), Priyali Rajagopal(1), Maura L. Scott(1), Beth Vallen(1), Cornelia Pechmann(1), Elizabeth S. Moore(1), Paul M. Connell(1), Dan Freeman(1)