Keng‐Boon Ooi

Korea University — South Korea

Decision Sciences · Social Sciences

87h-index25.5kcitations261works14.02yr avg
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Research Topics

Technology Adoption and User Behaviour(107), Digital Marketing and Social Media(92), Quality and Supply Management(53), Customer Service Quality and Loyalty(33), Consumer Retail Behavior Studies(33)

Publications261 total

Leveraging big data analytics and supply chain mapping for sustainable competitive performance
Journal of Industrial and Production Engineering·2025· 1 cited
Future research directions of generative AI in marketing and logistics
Asia Pacific Journal of Marketing and Logistics·2025
Service robots and hotel brand engagement
Tourism Review·2025
Blockchain innovations for addressing pharmaceutical counterfeit in the global supply chain: a PLS–ANN approach
International Journal of Production Research·2025
Big data ethics: implications for organizational performance and business value
Management Decision·2025
Super App: A Multi-Analytical Cross-Country Approach on the “Everything” App
Journal of Computer Information Systems·2025· 1 cited
Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce
International Journal of Consumer Studies·2025· 2 cited
Driving toward sustainability: extending the value-belief-norm theory to understand the willingness to purchase full electric vehicles in Jordan
Management & Sustainability An Arab Review·2025
Editorial: Metaverse: dark, bright or gray of the new virtual economy
Online Information Review·2025
When things fall apart: Exploring brand hate in influencer endorsements
Technological Forecasting and Social Change·2025· 1 cited
Adapt or die! Embrace digital transformation for better firm performance: a causal recipe
Internet Research·2025
What shapes mobile fintech consumers' post-adoption experience? A multi-analytical PLS-ANN-fsQCA perspective
Technological Forecasting and Social Change·2025· 7 cited
Speak and shop! Transforming retail experience with AI voice assistants
Internet Research·2025· 8 cited
Generative AI: Current Status and Future Directions
Journal of Computer Information Systems·2025· 7 cited
Examining the nexus: supply chain quality management, knowledge sharing, organizational innovation and strategic business performance
Industrial Management & Data Systems·2025· 10 cited
Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers
International Journal of Consumer Studies·2025· 18 citedOpen Access
I am too young for this! A moderated-mediation model of metaverse commerce resistance
Journal of Retailing and Consumer Services·2025· 2 cited
From Founding to Frontiers: Mapping the Intellectual Landscape through A Quarter Century of Research in Communications of the AIS
Communications of the Association for Information Systems·2025
Unveiling the Potential of Corporate Digital Responsibility (CDR)
Journal of Computer Information Systems·2024· 4 cited
Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future
Industrial Management & Data Systems·2024· 14 citedOpen Access
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Frequent Co-authors

Garry Wei‐Han Tan(28), Voon‐Hsien Lee(18), Lai-Ying Leong(12), Jun-Jie Hew(12), Alain Yee‐Loong Chong(12), Teck-Soon Hew(10), Binshan Lin(9), Lai‐Wan Wong(7), Yogesh K. Dwivedi(6), Ramakrishnan Raman(4), Xiu-Ming Loh(4), Boon‐In Tan(4), Neeraj Pandey(3), Eugene Cheng‐Xi Aw(3), Jia Jia Sim(3), Laurie Hughes(2), Abdullah M. Baabdullah(2), Bhimaraya Metri(2), Dimitrios Buhalis(2), Vincent Dutot(2)