Global Development Network — India
Business, Management and Accounting · Social Sciences
1h-index4citations2works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Information Systems Theories and Implementation(1), Consumer Retail Behavior Studies(1), Information Technology Governance and Strategy(1), Big Data and Business Intelligence(1)
Publications2 total
CBS Research Portal (Copenhagen Business School)·2016· 4 citedOpen Access
Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication
2016
Frequent Co-authors
Lester Allan Lasrado(2), Ravi Vatrapu(1), Henrik Bjerre Karsgaard(1), Christine Kjær Jacobsen(1), Stine Bjerre Herdel(1), Rasmus Houlind(1)