Psychology · Social Sciences
2h-index442citations2works0.02yr avg
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Research Topics
Multisensory perception and integration(2), Color perception and design(2), Consumer Behavior in Brand Consumption and Identification(1), Aesthetic Perception and Analysis(1)
Publications2 total
Management Science·1997· 436 cited
SSRN Electronic Journal·1993· 6 citedOpen Access
Frequent Co-authors
Gerald J. Gorn(2), Amitava Chattopadhyay(2), Darren W. Dahl(1)