Ștefan-Claudiu Căescu

Business, Management and Accounting · Social Sciences

5h-index297citations15works0.02yr avg
OpenAlex↗ORCID↗Google Scholar↗

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Research Topics

Consumer Behavior in Brand Consumption and Identification(4), Digital Marketing and Social Media(3), Land Use and Ecosystem Services(2), Urban Green Space and Health(2), Sports, Gender, and Society(2)

Publications15 total

Modelling Consumer’s Attitude Towards the Use of Sports as a Marketing Platform. Sponsorship and Fans’ Attitude Towards It in Eastern Europe Countries from an Ethical and Trustworthy Point of View
ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH·2025Open Access
Factors Influencing the Perception of Academic Researchers on Ethics in Marketing Research and Its Impact on Open Science Acceptance
ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH·2023Open Access
Interest in Sports – A Marketing Research Approach in Discovering Predicting Factors
ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH·2022Open Access
Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery
Sustainability·2021· 170 citedOpen Access
Leveraging COVID-19 Outbreak for Shaping a More Sustainable Consumer Behavior
Sustainability·2021· 39 citedOpen Access
The impact of online marketing on the use of textile packaging: an approachto consumer behaviour
Industria Textila·2021· 4 citedOpen Access
Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions
Sustainability·2020· 10 citedOpen Access
Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach
SHILAP Revista de lepidopterología·2020Open Access
Using Big Data in Marketing and Advertising: A Case Study
SHILAP Revista de lepidopterología·2020· 2 citedOpen Access
The Effects of Viral Marketing, Including Fake News, in Elections Campaigns
RePEc: Research Papers in Economics·2020· 1 citedOpen Access
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth
Sustainability·2019· 52 citedOpen Access
Studying the Digital Marketing Strategy through Big Data in Banking Sector
RePEc: Research Papers in Economics·2019· 1 citedOpen Access
The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants
RePEc: Research Papers in Economics·2019Open Access
Funding scientific research in Romanian economic universities
RePEc: Research Papers in Economics·2019Open Access
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation
Sustainability·2019· 18 citedOpen Access

Frequent Co-authors

Mihaela Constantinescu(9), Andreea Orîndaru(8), Margareta‐Stela Florescu(4), Florina Botezatu(4), etimm(3), ORÎNDARU Andreea(3), Maria-Floriana Popescu(2), Andreea Pachițanu(2), Raluca-Giorgiana Chivu(2), Ionuț-Claudiu Popa(2), BOTEZATU Florina(2), Alina Petronela Alexoaei(1), Anca-Olguța Orzan(1), Laura Daniela Roșca(1), Mihai Orzan(1), Carmen-Cristina Runceanu-Albu(1), Claudia-Elena Ţuclea(1), Ionel Dumitru(1), Adrian Ionuț Moșescu(1), Raluca Giorgiana Chivu(1)