Medicine · Health Sciences
2h-index14citations4works0.02yr avg
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Research Topics
Smoking Behavior and Cessation(2), Obesity, Physical Activity, Diet(1), Consumer Behavior in Brand Consumption and Identification(1), Customer Service Quality and Loyalty(1), Cultural Differences and Values(1)
Publications4 total
Extreme response bias in measuring susceptibility to smoking
Deakin Research Online (Deakin University)·2007· 1 cited
Investigating the construct of adolescent receptivity to tobacco advertising and promotion.
Australasian Journal of Paramedicine·2005· 3 cited
The influence of cultural values on brand loyalty
Deakin Research Online (Deakin University)·2005· 8 cited
How well does the Index of Receptivity to Tobacco Industry Promotion Discriminate between smoking and never smoking adolescents
Deakin Research Online (Deakin University)·2005· 2 cited
Frequent Co-authors
Desmond Lam(3), Richard Mizerski(1), Katherine Mizerski(1), Richard W. Mizerski(1)