Dawn Lerman

Fordham University — United States

Business, Management and Accounting · Social Sciences

15h-index2.2kcitations55works1.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(25), Digital Marketing and Social Media(9), Digital Communication and Language(7), Media, Gender, and Advertising(5), Linguistics, Language Diversity, and Identity(5)

Publications55 total

“It’s like having that supervisor in the room”: Examining AI as a reflective partner
Psychotherapy Research·2025· 1 cited
The Things We Love: How Our Passions Connect Us and Make Us Who We Are
Advertising & Society Quarterly·2023· 5 cited
Author Meets Critics: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Advertising & Society Quarterly·2021· 7 cited
Phonology, Morphology, and Semantics
Psychology Press eBooks·2020
Author Meets Critics: Brands and Cultural Analysis
Advertising & Society Quarterly·2020
The brand language brief: A pillar of sound brand strategy
Journal of brand strategy·2019· 5 cited
Positive Marketing, Virtue, and Happiness
2019· 2 cited
Author Meets Critics: The Language of Branding: Theory, Strategies, and Tactics
Advertising & Society Quarterly·2019
The Language of Brand Names
2017
Brand Language and Brand Management
2017
The Brand Story
2017
The Brand Language Brief
2017
The Language of Branding: Theory, Strategies, and Tactics
2017· 21 cited
The Language of Online and Offline Customer-Brand Interactions
2017
The Language of Advertising Claims
2017· 8 cited
The Language of Branding
2017· 9 cited
The Language of Packaging
2017
Why Brand Language Matters
2017· 1 cited
Brand Language Fundamentals
2017
REFLECTIONS ON Refocusing Business Education
2017· 1 cited
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Frequent Co-authors

David Luna(19), Robert J. Morais(13), Michael Callow(7), Marina Carnevale(5), Edward Timke(4), Stephen Jay Gould(3), Andreas F. Grein(3), Tina M. Lowrey(2), Ellen Garbarino(2), Shahana Sen(1), L. J. Shrum(1), Min Liu(1), Julie Lee(1), Sertan Kabadayi(1), Rachel Maldonado(1), Laura A. Peracchio(1), Sarah Maxwell(1), Luke Kachersky(1), Tracy Scelzo(1), Hersh Shefrin(1)