Gioconda Mele

University of Salento — Italy

Business, Management and Accounting · Social Sciences

15h-index1.6kcitations33works0.82yr avg
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Research Topics

Entrepreneurship Studies and Influences(10), Digital Marketing and Social Media(9), Diverse Aspects of Tourism Research(5), Innovation and Socioeconomic Development(5), Technology Adoption and User Behaviour(4)

Publications33 total

Sustainable Agritourism Through Circular Economy: “Masseria Rifisa” Case
Sustainable Development·2025
Platform-based ecosystems and knowledge management for the circular economy: an in-depth analysis of Italian cases
Journal of Knowledge Management·2025· 1 cited
Defining an AI-Virtual Assistant for Increasing Customer Interaction in Digital Marketing: A Case Study in Agrifood Sector
Springer proceedings in complexity·2025
Digital Innovation Ecosystems for the Sustainable Growth: Analysis of the Italian Circular Economy Platform and Networks
Applied innovation and technology management·2025· 2 cited
Empowering Women for Technology Entrepreneurship: Opportunities and Challenges
International Conference on Gender Research·2024· 1 citedOpen Access
Revisiting the idea of knowledge-based dynamic capabilities for digital transformation
Journal of Knowledge Management·2023· 140 cited
How machine learning changes Project Risk Management: a structured literature review and insights for organizational innovation
European Journal of Innovation Management·2023· 8 cited
Blue economy and aquaculture before and during the pandemic era: a systematic literature review
British Food Journal·2022· 21 cited
System Dynamics for E-Health: An Experimental Analysis of Digital Transformation Scenarios in Health Care
IEEE Transactions on Engineering Management·2022· 11 cited
Knowledge generation from Big Data for new product development: a structured literature review
Knowledge Management Research & Practice·2022· 6 cited
Speeding Up Student Entrepreneurship: The Role of University Business Idea Incubators
IEEE Transactions on Engineering Management·2022· 45 cited
Exploiting Technology to Deal with the COVID-19 Challenges in Travel & Tourism: A Bibliometric Analysis
Sustainability·2022· 31 citedOpen Access
University business idea incubation and stakeholders' engagement: closing the gap between theory and practice
European Journal of Innovation Management·2021· 33 cited
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing
International Marketing Review·2021· 39 cited
Sustainable entrepreneurship education for circular economy: emerging perspectives in Europe
International Journal of Entrepreneurial Behaviour & Research·2021· 104 cited
Fundraising activities and digitalization: defining risk indicators for evaluating equity crowdfunding campaigns
Meditari Accountancy Research·2021· 7 cited
Threat or opportunity? A case study of digital-enabled redesign of entrepreneurship education in the COVID-19 emergency
Technological Forecasting and Social Change·2021· 200 citedOpen Access
Social big data for sustainable smart tourism development: a conceptual framework
International Journal of Digital Culture and Electronic Tourism·2021· 2 citedOpen Access
Social big data for sustainable smart tourism development: a conceptual framework
International Journal of Digital Culture and Electronic Tourism·2021· 1 citedOpen Access
Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda
International Journal of Entrepreneurial Behaviour & Research·2020· 101 cited
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Frequent Co-authors

Pasquale Del Vecchio(15), Giustina Secundo(14), Valentina Ndou(10), Giuseppina Passıante(8), Giuliano Sansone(4), Emilio Paolucci(3), Marco De Maggio(3), Claudio Petti(2), Gianluca Solazzo(2), Gianluca Elia(1), Alessandro Margherita(1), Guido Capaldo(1), Vincenzo Corvello(1), Demetris Vrontis(1), Cosimo Fanuli(1), Evangelia Siachou(1), Gloria Schito(1), Giacoma Degennaro(1), Francesco Albergo(1), Eglantina Hysa(1)