Business, Management and Accounting · Social Sciences
2h-index108citations3works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Labor Movements and Unions(1), Cultural Differences and Values(1), Media Influence and Health(1)
Publications3 total
The Journal of Marketing Theory and Practice·2015· 95 citedOpen Access
Teilzeitarbeit in Niederösterreich. Projektbericht für die Arbeiterkammer Niederösterreich
2014
Mental Ownership As Important Imagery Content
ACR North American Advances·2009· 13 cited
Frequent Co-authors
Bernadette Kamleitner(2), Paul Ringler(1), Horst Traunmüller(1), Corinna Mayerl(1), Ingrid Aichberger(1)