Gavan J. Fitzsimons

Duke University — United States

Business, Management and Accounting · Social Sciences

50h-index9.5kcitations234works2.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(69), Behavioral Health and Interventions(42), Social and Intergroup Psychology(40), Decision-Making and Behavioral Economics(23), Psychology of Moral and Emotional Judgment(23)

Publications234 total

Exploring the counteractive effects of mandating diversity training: Solution aversion, reactance, and polarized social beliefs.
Journal of Personality and Social Psychology·2025
Consumer Wealth and Price Expectations
Working paper·2025Open Access
Resistance to Workplace Equality: A Spotlight on Psychological Barriers
Academy of Management Proceedings·2025
From believer to buyer: How brands leverage religious values to connect with consumers
Journal of Consumer Psychology·2025· 1 cited
Exploring the link between trait reactance and antiegalitarian beliefs.
Motivation Science·2025
Prosociality During COVID-19: Pathways Through Affect, Financial Stress, Well-being, and Collective Disempowerment across 39 Countries
Universitas Psychologica·2024Open Access
Quality–Quantity Tradeoffs in Consumption
Journal of Consumer Research·2024· 1 cited
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers
Journal of Consumer Research·2024· 11 citedOpen Access
When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses
Psychological Science·2024· 1 cited
How the body type of others impacts our food consumption
Figshare·2024· 2 citedOpen Access
The Precarity of Progress: Implications of a Shifting Gendered Division of Labor for Relationships and Well-Being as a Function of Country-Level Gender Equality
Sex Roles·2024· 6 citedOpen Access
When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo‐integrated products
Journal of Consumer Psychology·2024· 2 citedOpen Access
Conceptual replication and extension of health behavior theories' predictions in the context of COVID‐19: Evidence across countries and over time
Social and Personality Psychology Compass·2023· 3 citedOpen Access
Identifying important individual‐ and country‐level predictors of conspiracy theorizing: A machine learning analysis
European Journal of Social Psychology·2023· 23 citedOpen Access
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves
Journal of Marketing Research·2023· 13 cited
Understanding effect sizes in consumer psychology
Marketing Letters·2023· 5 cited
Pandemic boredom: Little evidence that lockdown-related boredom affects risky public health behaviors across 116 countries.
Emotion·2023· 14 citedOpen Access
The Impact of Product Location Changes on Habits, Search, and Purchase Decisions
SSRN Electronic Journal·2023· 3 citedOpen Access
Celebrate Good Times: How Celebrations Increase Perceived Social Support
Journal of Public Policy & Marketing·2022· 6 cited
Secret consumer behaviors in close relationships
Journal of Consumer Psychology·2022· 14 cited
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Frequent Co-authors

Tanya L. Chartrand(6), Patti Williams(6), Andrea C. Morales(5), Lauren Block(4), Georgios Abakoumkin(4), Edward P. Lemay(4), Maximilian Agostini(4), Jocelyn J. Bélanger(4), Ben Gützkow(4), Jannis Kreienkamp(4), Anne Margit Reitsema(4), Jamilah Hanum Abdul Khaiyom(4), Handan Akkaş(4), Carlos A. Almenara(4), Mohsin Atta(4), Sabahat Çiğdem Bağci(4), Sima Basel(4), Edona Berisha Kida(4), Nicholas R. Buttrick(4), Phatthanakit Chobthamkit(4)