Business, Management and Accounting · Social Sciences
3h-index198citations8works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Consumer Market Behavior and Pricing(3), Neural and Behavioral Psychology Studies(2), Virtual Reality Applications and Impacts(2), Augmented Reality Applications(2)
Publications8 total
Journal of Marketing Research·2020· 18 cited
Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products
Alexandria (UniSG) (University of St.Gallen)·2020
Cognitive Affective & Behavioral Neuroscience·2017· 36 citedOpen Access
Mixing It Up: the Influence of Unsystematic Product Arrangements on Assortment Processing, Exploratory Search, and Product Choice
ACR North American Advances·2017
The impact of product display formats on consumers’ exploratory search behavior and choice of novel product alternatives
Alexandria (UniSG) (University of St.Gallen)·2016
Mixing It Up: Disfluent Product Display Formats Promote the Adoption of Novel Products
Alexandria (UniSG) (University of St.Gallen)·2016· 1 cited
Fighting Fixation and Promoting Exploration: the Influence of Non-Foveal Object Presentation on Consumer Search and Retail Sales
Alexandria (UniSG) (University of St.Gallen)·2015
Frontiers in Neuroscience·2013· 143 citedOpen Access
Frequent Co-authors
Christian Hildebrand(6), Gerald Häubl(6), Andreas Herrmann(6), Ben Eppinger(2), Shu Li(2), Hauke R. Heekeren(1)