Melanie Steinhueser

University of ZurichSwitzerland

Decision Sciences · Social Sciences

6h-index119citations6works0.02yr avg

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Research Topics

Technology Adoption and User Behaviour(3), Digital Marketing and Social Media(2), Digital Transformation in Industry(2), Customer Service Quality and Loyalty(1), Information Systems Theories and Implementation(1)

Publications6 total

International Journal of Knowledge Management·2019· 10 cited
DEStech Transactions on Engineering and Technology Research·2018· 10 citedOpen Access
IT University Of Copenhagen (IT University of Copenhagen)·2017· 11 citedOpen Access
A Qualitative Approach to Examine Technology Acceptance
International Conference on Information Systems·2013· 49 cited

Frequent Co-authors

Alexander Richter(4), Shahper Vodanovich(2), Lea Hannola(2), Lena Waizenegger(2), Kristin Vogelsang(1), Uwe Hoppe(1), Stefan Smolnik(1), F.J. Lacuera-Pérez(1), Kirsi Kokkonen(1), Ville Ojanen(1), Marlene Schafler(1), Shahper Richter(1)