University of Arkansas at Fayetteville — United States
Business, Management and Accounting · Social Sciences
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(34), Digital Marketing and Social Media(21), Consumer Retail Behavior Studies(19), Consumer Perception and Purchasing Behavior(9), Technology Adoption and User Behaviour(8)
Publications77 total
Frequent Co-authors
Ann Marie Fiore(6), Ui‐Jeen Yu(6), Kathleen R. Smith(5), Kyuree Kim(4), Jihyun Kim-Vick(3), Tiffany Bounkhong(3), Hye‐Shin Kim(3), Murphy Aycock(2), Jessica Barker(2), Lynn M. Boorady(2), Young‐A Lee(2), Shu‐Hwa Lin(2), Susan P. Ashdown(2), Song‐yi Youn(2), Madalyn Smith(2), Jennifer Rose(2), Lauren Bouvier(2), Laura P. Toloza(2), Jaeil Lee(2), Daniel W. Russell(1)