Gomaa Agag

University of Sadat City — Egypt

Social Sciences · Social Sciences

38h-index4.5kcitations79works9.62yr avg
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Research Topics

Digital Marketing and Social Media(25), Customer Service Quality and Loyalty(24), Environmental Sustainability in Business(21), Technology Adoption and User Behaviour(20), Consumer Behavior in Brand Consumption and Identification(15)

Publications79 total

Digital marketing capability: Its impact on marketing agility and service innovation in the hospitality industry
International Journal of Hospitality Management·2026Open Access
Understanding the relationship between eco-certification and hotel performance: A longitudinal analysis of two comparable hotels
International Journal of Hospitality Management·2026Open Access
Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence
Journal of Retailing and Consumer Services·2026· 1 citedOpen Access
Understanding guests’ distrust of P2P accommodation: A dual-stage analysis using PLS-SEM and fsQCA
Journal of Hospitality and Tourism Management·2026· 1 citedOpen Access
Winning over the sceptics: How end-consumers view the motives and authenticity of customer-entrepreneurs over time
Journal of Business Research·2025· 1 citedOpen Access
Beyond technology: The dual role of AI and narratives in driving ESG performance in China's retail industry
Journal of Retailing and Consumer Services·2025· 2 citedOpen Access
Marketing agility and firm performance: the role of customer service performance and customer co-creation
European Journal of Marketing·2025· 3 cited
A cross-cultural meta-analysis of transformational leadership- performance outcomes relationship
International Studies of Management and Organization·2025
Leveraging Digitalization to Boost ESG Performance in Different Business Contexts
Sustainability·2025· 1 citedOpen Access
Improving Corporate Environmental Performance Through Big Data Analytics Implementation: The Role of Industry Environment
Sustainability·2025· 2 citedOpen Access
A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning
Journal of Marketing Analytics·2025· 2 cited
How Does Corporate Environmental Performance Contribute to Firm Performance and Customer Satisfaction? A Longitudinal Investigation
Sustainability·2025· 3 citedOpen Access
How and when do marketing analytics pay off in the travel and tourism industry? The role of marketing agility and fit perspective
International Journal of Hospitality Management·2024· 4 cited
A sustainable step forward: Exploring factors influencing the purchase intentions towards remanufactured products using fsQCA
Journal of Retailing and Consumer Services·2024· 18 citedOpen Access
How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach
Journal of Marketing Analytics·2024· 14 citedOpen Access
Is warmth more critical than competence? Understanding how destination gender affects destination identification and destination advocacy
Journal of Product & Brand Management·2024· 24 citedOpen Access
How and When Does Engaging Customers in Environmental Sustainability Pay Off? The Role of Business Strategy
Sustainability·2024· 18 citedOpen Access
Understanding the impact of national culture differences on customers’ online social shopping behaviours
Journal of Retailing and Consumer Services·2024· 37 citedOpen Access
Understanding factors affecting social commerce purchase behavior: A longitudinal perspective
Journal of Retailing and Consumer Services·2024· 49 citedOpen Access
Exploring the link between entrepreneurial passion and SMEs retailers’ performance: The role of exploration and exploitation under different cultural contexts
Journal of Retailing and Consumer Services·2024· 5 citedOpen Access
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Frequent Co-authors

Riyad Eid(17), Ziad H. Abdelmoety(14), Yasser Moustafa Shehawy(7), Mansour Alyahya(6), Meqbel Aliedan(6), Ahmed El‐Masry(5), Sameh Aboul-Dahab(4), Omar Alghamdi(4), Hawazen Alamoudi(3), Majed Alharthi(3), Ibrahim Elbeltagi(2), Mohammed AlSuwaidi(2), Nazan Colmekcioglu(2), Abraham Brown(2), Ahmed Hassanein(2), Ahmed Shaalan(2), Houyem Chaib Lababdi(2), Thouraya Gherissi Labben(2), Said Shabban Abdo(2), Maya Mostafa Daher(2)