Mitchell Institute — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Management and Marketing Education(11), Innovation and Knowledge Management(5), Marketing and Advertising Strategies(5), Technology Assessment and Management(5), Consumer Behavior in Brand Consumption and Identification(4)
Publications45 total
Frequent Co-authors
John Kelly(4), Stephen W. McDaniel(4), John K. Ryans(4), James U. McNeal(3), Michael A. McGinnis(2), Larry O'Neal(2), A. Parasuraman(2), Roberto Solano‐Méndez(2), Moshe Davidow(2), Lisa C. Troy(2), Peter L. Gillett(2), Robert H. Strawser(2), Willem van't Spijker(2), David M. Szymanski(1), Edward L. Reid(1), Jeffrey S. Conant(1), Robert F. Gwinner(1), John C. Groth(1), Larry G. Gresham(1), Terrance G. Gabel(1)