Business, Management and Accounting · Social Sciences
1h-index198citations1works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Behavioral Health and Interventions(1)
Publications1 total
Journal of Advertising·1992· 198 cited
Frequent Co-authors
Gabriel Biehal(1), Debra L. Stephens(1)