Decision Sciences · Social Sciences
2h-index38citations5works0.02yr avg
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Research Topics
Business and Management Studies(3), Consumer Behavior in Brand Consumption and Identification(2), Customer Service Quality and Loyalty(2), Digital Marketing and Social Media(1), Consumer Retail Behavior Studies(1)
Publications5 total
Caderno Espaço Feminino·2017Open Access
ReMark - Revista Brasileira de Marketing·2016· 1 citedOpen Access
The International Review of Retail Distribution and Consumer Research·2016· 32 cited
Análise bibliométrica da co-autoria em marketing no Brasil: evidências a partir de artigos publicados em eventos promovidos pela ANPAD entre 2000 e 2009
Análise – Revista de Administração da PUCRS·2015· 1 cited
Revista Pensamento Contemporâneo em Administração·2015· 4 citedOpen Access
Frequent Co-authors
Kenny Basso(5), Daniela Dalzotto(1), Carlos Costa(1), Claudionor Guedes Laimer(1), Eduardo Rech(1), Marcos Paulo Albarello Friedrich(1), Lurdes Marlene Seide Froemming(1), Daiane Lampugnani Marafon(1), Vítor Francisco Dalla Corte(1), Josieli Lazzarotto(1)