Business, Management and Accounting · Social Sciences
10h-index2.1kcitations17works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(11), Consumer Retail Behavior Studies(8), Customer Service Quality and Loyalty(4), Psychological Well-being and Life Satisfaction(2), Digital Marketing and Social Media(2)
Publications17 total
Global Economics and Management Review·2013· 248 cited
Journal of Retailing and Consumer Services·2012· 177 cited
Wiley International Encyclopedia of Marketing·2010
Wiley International Encyclopedia of Marketing·2010· 8 cited
Journal of Business Research·2007· 251 cited
British Journal of Mathematical and Statistical Psychology·2006· 21 cited
Bricks A Clicks A the Buying Impulse: an Investigation of Consumer Impulse Buying Behavior in an Online and a traditional Retail Environment
ACR European Advances·2003· 17 cited
Journal of Consumer Psychology·2002· 179 citedOpen Access
We?Ve Come a Long Way, Baby – Or Have We? Sexism in Advertising Revisited
GCB - Gender and Consumer Behavior Volume·2002· 9 cited
Journal of Consumer Psychology·2002· 1.0k cited
Marketing Intelligence & Planning·2000· 95 cited
Journal of Euromarketing·2000· 26 cited
In the mood: The influence of emotional state on consumers' consumption behaviours
1999
Special Session Summary in the Mood: the Influence of Emotional State on Consumers Consumption Behaviors
ACR European Advances·1999· 3 cited
ACR North American Advances·1994· 16 cited
Moods and motivations: An investigation of negative moods, consumer behaviors, and the process of mood-management
1994· 3 cited
Frequent Co-authors
Julie Lee(5), James D. Hess(3), Susanne Friese(2), Wei–yu Kevin Chiang(1), Doug Walker(1), Junyong Kim(1), Michelle R. Nelson(1)