Yoonjae Nam

Kyung Hee University — South Korea

Social Sciences · Social Sciences

20h-index1.6kcitations95works5.52yr avg
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Research Topics

Digital Marketing and Social Media(19), Asian Culture and Media Studies(11), Diverse Topics in Contemporary Research(11), Diverse Aspects of Tourism Research(10), Technology Adoption and User Behaviour(9)

Publications95 total

From Monologue to Dialogue: Communication Strategies of Chinese Museums on Weibo and the Imperative for Participation Awareness
Journal of Business and Technical Communication·2025
The Impact of Museum Co-Branding Products on Consumer Behavioral Intentions: Focusing on the Palace Museum and Pop Mart
Journal of Korea Service Management Society·2025
A longitudinal study of VR, AR, and metaverse tourism: Analyzing temporal topic evolution using dynamic topic modeling of news media (2016-2023)
2025
A Comparative Study of Local Mascot Utilization on Official Websites and Social Media Across Local Administrative Divisions
Journal of Speech Media & Communication Research·2025
Effect of learner motivation and system quality on social benefits, satisfaction with use, and intention to continue to learn online: Cases of MOOC in China
Journal of Educational Technology·2025
Intention to Adopt Digitalized Augmentative and Alternative Communication by Applying the UTAUT Model
International Journal of Disability Development and Education·2024· 1 cited
A study on the impact of short cookbang videos related to local food on potential tourists" intentions to visit
The Journal of Internet Electronic Commerce Resarch·2024
Social network analysis on K-pop co-writer relationships
Korea Jouranl of Communication Studies·2024
A Comparative Analysis of Performing Rights Organization Websites in Korea and USA Based on Dialogic Principles
Journal of Digital Contents Society·2024Open Access
Do Presence and Authenticity in <scp>VR</scp> Experience Enhance Visitor Satisfaction and Museum Re‐Visitation Intentions?
International Journal of Tourism Research·2024· 27 citedOpen Access
Metaverse engagement and Korea travel intentions: Understanding affordances, presence, and place attachment among Brazilian ZEPETO users
Journal of Destination Marketing & Management·2024· 32 cited
In the era of COVID-19, is watching TV through OTT services becoming a digital leisure activity of choice?
Journal of Leisure Research·2023· 4 cited
A network analysis of international migration: Longitudinal trends and antecedent factors predicting migration
Global Networks·2023· 12 citedOpen Access
A Study on Cyber Violence and Legal Protection in Metaverse: Focusing on Violence Against Avatars
Korea Jouranl of Communication Studies·2023· 1 cited
Does Korean Drama Affect Intention to Visit Korea and to Learn Korean: Focused on TAIWANESE
Korea Jouranl of Communication Studies·2023· 1 cited
The characteristics of OTT service in forming contents loyalty and visit intention - With Netflix at the Center -
The Journal of Image and Cultural Contents·2022· 1 cited
ICT Infrastructure, OTT Market Growth, Economic Freedom, and International Tourism: A Cross-Country Empirical Study
Sustainability·2022· 7 citedOpen Access
Study on the contents and tone of the Chinese media coverage regarding Seoul city: focusing on the analysis of the articles reported from 2013 to 2018
Socail Science Review·2022
The Influence of Idol Branding Using Trans-Media Storytelling on Idol Brand Equity and Brand Attitude
Journal of Speech Media & Communication Research·2022
Social network analysis of users" in-mobile game behavior
Journal of Korea Game Society·2022
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Frequent Co-authors

Hwayoon Seok(8), Yeajin Joo(7), Daejoong Kim(5), George A. Barnett(5), Jang Hyun Kim(3), Changsok Yoo(3), Seonmi Lee(2), Namho Chung(2), YeonOk Lee(2), Han Woo Park(2), Soomin Joo(2), Minsun Kim(1), Chung Joo Chung(1), Michael A. Stefanone(1), Sangwon Lee(1), Hyunjung Son(1), Ji Hoon Park(1), Cheolhan Lee(1), Heasun Chun(1), Youngsun Kwak(1)