Hsiao‐Ching Lee

National Yang Ming Chiao Tung University — Taiwan

Business, Management and Accounting · Social Sciences

17h-index860citations44works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Customer Service Quality and Loyalty(8), Gene Regulatory Network Analysis(5), Metal-Organic Frameworks: Synthesis and Applications(4), Consumer Retail Behavior Studies(4)

Publications44 total

Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness
International Journal of Advertising·2023· 4 cited
Improved production of β-carotene in light-powered Escherichia coli by co-expression of Gloeobacter rhodopsin expression
Microbial Cell Factories·2023· 1 citedOpen Access
“I Doubt It Works!” the negative impacts of anthropomorphizing healthcare products
Journal of Business Research·2023· 13 cited
Are Consumers Moved by a Crying Tree Or a Smiling Forest?
Journal of Advertising Research·2022· 7 cited
How to Use a Spokesperson’s Smile Effectively
Journal of Advertising Research·2021· 4 cited
Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions
Asia Pacific Management Review·2020· 24 citedOpen Access
Give a “Hand”! How Giver/Receiver Hand Image Affects Consumer Charitable Behavior
ACR North American Advances·2020
Positive or Negative? The Influence of Message Framing, Regulatory Focus, and Product Type
SHILAP Revista de lepidopterología·2018· 31 citedOpen Access
“Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness
ACR North American Advances·2018
The spell of cuteness in food consumption? It depends on food type and consumption motivation
Food Quality and Preference·2017· 28 cited
Quality dimensions in online communities influence purchase intentions
Management Decision·2017· 35 cited
Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control
Food Quality and Preference·2017· 73 cited
How to explain service failure? Impacts of justifications
Service Business·2017· 12 cited
Does the Organic Label Increase Consumption? How Food Type and Health Locus of Control Turn the Label Into a Double-Edged Sword
ACR North American Advances·2017
Quality Dimensions Influence on Purchase Intentions in Online Communities Measure
PsycTESTS Dataset·2017
Co-production and the roles of dependence and service importance
Asia Pacific Management Review·2015· 6 citedOpen Access
The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan
Service Business·2013· 7 cited
THE NEGATIVE IMPACT OF RESTRICTVE SALES PROMOTION (RSP) ON BRAND ATTITUDES FROM THE PERSECEPTIVE OF PERCEIVED PROMOTION UNFAIRNESS
2013
Robust synthetic gene network design via library-based search method
Bioinformatics·2011· 28 citedOpen Access
Segmenting industrial competitive markets: An example from air freight
Journal of Air Transport Management·2011· 6 cited
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Frequent Co-authors

Chun‐Tuan Chang(9), Gene‐Hsiang Lee(7), Shie‐Ming Peng(7), Bor‐Sen Chen(6), Yu‐Kang Lee(5), Tsai-Yun Lin(4), Chung‐Yu Wang(4), Chi‐How Peng(4), Wei‐Chung Lo(4), Wen‐Hsiung Li(3), Hsiaochi Chang(3), Tzu‐Wei Lin(3), Weng‐Sing Hwang(3), Li‐Wei Wu(3), Weiwei Chen(3), Chih‐Chieh Wang(3), Zhao‐Hong Cheng(2), Yen‐Ting Chen(2), Jia-Tzung Li(2), Chih-Chieh Wang(2)