Wooseong Kang

Business, Management and Accounting · Social Sciences

6h-index229citations32works0.22yr avg
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Research Topics

Consumer Perception and Purchasing Behavior(8), Diverse Topics in Contemporary Research(6), Consumer Market Behavior and Pricing(4), Firm Innovation and Growth(4), Consumer Behavior in Brand Consumption and Identification(3)

Publications32 total

The Impact of Corporate Disclosure Strategies on the Financial Value of Emerging Technologies
korean management review·2025
Consumption Value-based Market Segmentation in OTT Services Market
Journal of Korea Parliamentary Law Institute·2025
Effects of Influencer Attitudes on Persistent Brand Engagement: Mediating Roles of Relationship Maintenance and Purchase Intention
Asian Journal of Beauty and Cosmetology·2024Open Access
Effects of Perceived Brand’s Warmth and Competence on Brand Attachment: Mediating Roles of Brand Trust and Moderating Roles of Product Category
Journal of Marketing Management Research·2024
Competitive Strategy in Domestic Ecommerce Market: Focusing on Value Chain-based Resources and Capabilities
Journal of Channel and Retailing·2024· 1 citedOpen Access
Dokdo Tour: Augmented Reality Tour System Using Dioramas
Korean Science Education Society for the Gifted·2023· 1 cited
The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry
Journal of Product Innovation Management·2022· 2 cited
Effects of Makeup Motivation and Implicit Self-Theory on Beauty Product Use and Purchase
Asian Journal of Beauty and Cosmetology·2021· 5 citedOpen Access
Color Makes You Think Differently: The Impact of Change in Saturation on Thinking Style through Dynamic Feeling
Journal of Consumer Studies·2021
The Effects of Structural Factors on Intention-to-Use of Shared Accommodation Services
Journal of Marketing Management Research·2021
색채는 어떻게 우리의 생각을 변화시키는가?: 채도 변화에 따른 역동성 지각이 소비자의 사고방식에 미치는 영향
2021
Optimal Private Brand Strategy in Assortment Competition: Price-Oriented vs. Differentiation-Oriented Strategy
Journal of Channel and Retailing·2018Open Access
The effects of consumption values of the sharing economy accommodation service and hotel service on intention to use - Focused on moderated mediating roles of network effect and service type -
International Journal of Tourism and Hospitality Research·2018· 1 cited
공유형 숙박서비스와 호텔서비스의 소비가치가 이용의도에 미치는 영향: 네트워크 효과와 서비스 유형의 조절된 매개효과를 중심으로
2018
An Empirical Study of the Effects of Individual and Team-Level Sales Control on Sales Performance
Journal of Channel and Retailing·2018Open Access
The Impact of Consumption Utility from Green Retail Environment on Revisit Intention
Journal of Distribution Science·2018Open Access
환경친화적 유통공간의 소비효용이 재방문의도에 미치는 영향
2018
모바일 금융 서비스의 제품 특성과 소비자 특성이 이용 형태에 미치는 영향 - 소비 경험의 매개 효과를 중심으로
2017
The Effects of Product and Customer Characteristics on Product Adoption in Mobile Banking Service - Focused on Mediating Roles of Customer Experience
Journal of Marketing Management Research·2017· 1 cited
Comparative Case Study of Vitalizing Strategy for Large Complex Shopping Malls in Korea and Japan
Journal of Channel and Retailing·2016· 2 citedOpen Access
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Frequent Co-authors

Chinhan Kim(5), Barry L. Bayus(4), Inyeol Paik(3), Mitzi M. Montoya(2), Sridhar Balasubramanian(2), Rajshree Agarwal(2), Janell D. Townsend(2), Hyejung Lee(2), Euna Jo(2), Hyun Young Cho(2), Roger J. Calantone(1), Steven J. Stanton(1), Wagner A. Kamakura(1), Junhee Kim(1), Reo Song(1), Yibin Kang(1), Hyuntaek Park(1), Chaeyun Ban(1), Samuel Lee(1), Seunghyeon Hwang(1)