Alessandro Biraglia

University of Leeds — United Kingdom

Business, Management and Accounting · Social Sciences

12h-index943citations35works1.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(13), Digital Marketing and Social Media(12), Impact of Technology on Adolescents(4), Entrepreneurship Studies and Influences(3), Environmental Sustainability in Business(3)

Publications35 total

How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late?
Journal of Advertising Research·2025· 2 cited
The Use of Technology by Children Aged 0–6: A Study on Educational Models, Attitudes, and Media Behaviors of Educators and Teachers in the Context of the “New Normal.”
Communications in computer and information science·2025
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account
Journal of Marketing·2022· 15 citedOpen Access
Service failures in times of crisis: An analysis of eWOM emotionality
Journal of Business Research·2022· 21 citedOpen Access
The “indie” premium: how independent firms create product value across cultures
International Marketing Review·2022· 5 cited
How need for closure and deal proneness shape consumers’ freemium versus premium price choices
Journal of Business Research·2022· 13 cited
Consumption Ideology
Journal of Consumer Research·2021· 79 citedOpen Access
The relation between locomotion and assessment regulatory orientations and the problematic Internet use
IRIS Research product catalog (Sapienza University of Rome)·2021
Why I persist while others leave? Investigating the path from passion to persistence in entrepreneurship
Journal of Small Business Management·2021· 52 cited
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
Psychology and Marketing·2021· 62 citedOpen Access
How less congruent new products drive brand engagement: The role of curiosity
Journal of Business Research·2021· 52 cited
The role of subnational cultural value on animosity: the China-South Korea THAAD crisis
Cross Cultural & Strategic Management·2020· 9 cited
Corporate sponsorship for museums in times of crisis
Annals of Tourism Research·2020· 14 cited
“Do I have enough food?” How need for cognitive closure and gender impact stockpiling and food waste during the COVID-19 pandemic: A cross-national study in India and the United States of America
Personality and Individual Differences·2020· 99 citedOpen Access
Gender differences in traditional media and Social Network use
Università degli studi di Roma La Sapienza·2020· 3 citedOpen Access
Self-categorization Theory and Perception of Coolness. An explorative study among British Teenagers
Università degli studi di Roma La Sapienza·2020· 1 citedOpen Access
Communicating the crisis through advertising. An analysis on the influence of proactive and defensive framings on product’s evaluation
Università degli studi di Roma La Sapienza·2020Open Access
From hobby to business: Exploring environmental antecedents of entrepreneurial alertness using fsQCA
Journal of Small Business Management·2020· 39 cited
Curious Abstraction: How Message Abstraction and Financial Scarcity Affect Processing of Mortgage Ads
ACR North American Advances·2020
The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching
UEA Digital Repository (University of East Anglia)·2020
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Frequent Co-authors

Maximilian H. E. E. Gerrath(9), J. Joško Brakus(8), Lucia Mannetti(8), Ambra Brizi(7), Bryan Usrey(5), Renata Metastasio(5), Vita Kadile(4), Aulona Ulqinaku(3), Bernd H. Schmitt(1), Ataullah Kiani(1), Ahmed Ali(1), Dan Wang(1), Alexander Mafael(1), Christoph Fuchs(1), Elisa Maira(1), Stefano Puntoni(1), Karen T. Bowen(1), Giuseppe Musarra(1), Jeoung Yul Lee(1), Joong In Kim(1)