Fon Sim Ong

University of Nottingham Malaysia Campus — Malaysia

Business, Management and Accounting · Social Sciences

22h-index2.0kcitations73works0.42yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(22), Consumer Retail Behavior Studies(10), Customer Service Quality and Loyalty(9), Digital Marketing and Social Media(7), Aging and Gerontology Research(7)

Publications73 total

Attitude–intention nexus towards memory implants: embracing choice and navigating destiny from the perspective of free will and fatalistic determinism
Journal of Information Communication and Ethics in Society·2025· 1 cited
Psychometric evaluation of the shorter version of expectation regarding aging instrument (ERA-12-Persian) among older adults in Iran
BMC Psychology·2025Open Access
Mapping pathways to social media scepticism: a personality-cognition framework anchored in cognitive media literacy and heuristic-systematic model
Online Information Review·2025
Construal level theory in digital health: How consideration of future consequences bridges health beliefs and the intention to use fitness apps
Digital Health·2025Open Access
Caregiving for Patients with Chronic Diseases: The Process of Caregiver Empowerment
Journal of Qualitative Research in Health Sciences·2025Open Access
Author response for "Mapping pathways to social media scepticism: a personality-cognition framework anchored in cognitive media literacy and heuristic-systematic model"
2025
The influence of competitiveness trait on attitudes toward memory implants: exploring the mediating role of perfectionism discrepancy
Current Psychology·2024· 2 cited
Relationship between Positive Body Image and Selective Visual Self-presentation on Social Networking Sites: Moderating Role of Gender
Makara Human Behavior Studies in Asia·2023· 1 citedOpen Access
Unravelling the Relationship between Competitiveness Trait and Intention to Use Memory Implants: The Moderating Roles of Moral Equity, Egoism, and Utilitarianism
International Journal of Human-Computer Interaction·2023· 7 cited
Moderating Role of Consumers’ Attachment Style on Post-Recovery Satisfaction Behavior
Journal of Relationship Marketing·2023· 1 cited
Health-related Cognitive Factors and Intention to Adopt mHealth: The Mediating Influence of Attitude
Makara Human Behavior Studies in Asia·2023· 5 citedOpen Access
Impact of failure severity levels on satisfaction and behavior: from the perspectives of justice theory and regulatory focus theory
Journal of Consumer Marketing·2023· 16 cited
My perfectionism drives me to be a cyborg: moderating role of internal locus of control on propensity towards memory implant
Behaviour and Information Technology·2023· 8 cited
A Moderated Mediation Model of Perceived Effect of Fitspiration Images on Self: The Influence of Media Literacy and BMI
International Journal of Environmental Research and Public Health·2022· 3 citedOpen Access
Social media skepticism and belief in conspiracy theories about COVID-19: the moderating role of the dark triad
Current Psychology·2021· 63 citedOpen Access
The Mediating Influence of the Unified Theory of Acceptance and Use of Technology on the Relationship Between Internal Health Locus of Control and Mobile Health Adoption: Cross-sectional Study
Journal of Medical Internet Research·2021· 34 citedOpen Access
Private Self-Consciousness and Self-Monitoring on Instagram: The Mediating Effect of Internal Locus of Control and Self-Concept
The Journal of Psychology·2021· 11 cited
The Mediating Influence of the Unified Theory of Acceptance and Use of Technology on the Relationship Between Internal Health Locus of Control and Mobile Health Adoption: Cross-sectional Study (Preprint)
2021Open Access
Health insurance satisfaction, financial burden, locus of control and quality of life of cancer patients: a moderated mediation model
International Journal of Social Economics·2021· 17 cited
SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT
Global Fashion Management Conference·2020
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Frequent Co-authors

Ashraf Sadat Ahadzadeh(13), George P. Moschis(12), Saeed Pahlevan Sharif(9), Kok Wei Khong(7), Shin Ling Wu(7), Anil Mathur(5), Ruolan Deng(5), David R. Phillips(5), Muhammad Mohsin Butt(3), Takako Yamashita(3), Md. Nor Othman(3), Masoud Abessi(3), Pui Fong Ng(2), Pakakorn Rakrachakarn(2), Randall Shannon(2), Ameneh Yaghoobzadeh(2), Hamid Sharif Nia(2), Navaz Naghavi(2), Kam-Fong Lee(2), Saadia Mushtaq(1)