Linda E.Swayne

University of North Carolina at Charlotte — United States

Social Sciences · Social Sciences

15h-index2.4kcitations127works0.02yr avg
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Research Topics

Sports, Gender, and Society(15), Consumer Behavior in Brand Consumption and Identification(11), Sport and Mega-Event Impacts(11), Sports Analytics and Performance(11), Consumer Market Behavior and Pricing(7)

Publications127 total

Isn’t it iconic? Brand iconicity and distilled spirits: An exploratory study
Journal of Foodservice Business Research·2020· 3 cited
Big Data consumer analytics and the transformation of marketing
Journal of Business Research·2015· 1.3k cited
STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS
International Journal of Research Foundation of Hospital and Healthcare Administration·2013· 279 citedOpen Access
Zarządzanie strategiczne w ochronie zdrowia
Homo Politicus (Academy of Humanities and Economics in Lodz)·2012· 15 cited
Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising?
Journal of Advertising·2011· 22 cited
Mega Sports Events
Encyclopedia of Sports Management and Marketing·2011
Facebook
Encyclopedia of Sports Management and Marketing·2011
Target Audience
Encyclopedia of Sports Management and Marketing·2011
Advertising Cost, Determination of
Encyclopedia of Sports Management and Marketing·2011
Proprietary Sports Music
Encyclopedia of Sports Management and Marketing·2011
Flexible Models of Organizational Design
Encyclopedia of Sports Management and Marketing·2011
Marketing of Sports
Encyclopedia of Sports Management and Marketing·2011
Detroit Lions
Encyclopedia of Sports Management and Marketing·2011
League Sponsorship Rights
Encyclopedia of Sports Management and Marketing·2011
Officials, Legal Responsibilities
Encyclopedia of Sports Management and Marketing·2011
Global Sports Expansion: Baseball, Basketball, NASCAR, Football
Encyclopedia of Sports Management and Marketing·2011· 1 cited
Ethics in Sport
Encyclopedia of Sports Management and Marketing·2011
Cookies
Encyclopedia of Sports Management and Marketing·2011
Advertising Media
Encyclopedia of Sports Management and Marketing·2011
Cooperative Advertising
Encyclopedia of Sports Management and Marketing·2011· 12 cited
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Frequent Co-authors

Mark Dodds(15), Peter M. Ginter(10), Thomas H. Stevenson(6), W. Jack Duncan(5), Alan J. Greco(4), Mark Dodds(3), Mark Dodds(3), Edna B. Johnson(2), D. Michael Fields(2), W. Jack Duncan(2), Woodrow D. Richardson(2), Sunil Erevelles(1), Nobuyuki Fukawa(1), WJ Dunkun(1), Sanjeev Sood(1), A. Gordon Shelfer(1), Cortney L. Norris(1), Scott Taylor(1), D. Christopher Taylor(1), Mark Dodds(1)