Business, Management and Accounting · Social Sciences
1h-index202citations1works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1)
Publications1 total
Journal of Marketing Research·1994· 202 cited
Frequent Co-authors
Peter L. Wright(1), Jagdish N. Sheth(1), Elizabeth C. Hirschman(1), Russell W. Belk(1)