University of Arkansas at Fayetteville — United States
Business, Management and Accounting · Social Sciences
2h-index298citations2works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(2), Consumer Market Behavior and Pricing(2), Digital Marketing and Social Media(1), Consumer Retail Behavior Studies(1)
Publications2 total
Journal of Business Logistics·2003· 233 cited
Journal of Interactive Marketing·2003· 65 cited
Frequent Co-authors
Thomas D. Jensen(2), Scot Burton(2), Terry L. Esper(1), Jeremy Kees(1)