Kerstin Gidlöf

Lund University — Sweden

Social Sciences · Social Sciences

10h-index626citations22works0.02yr avg
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Research Topics

Digital Marketing and Social Media(5), Olfactory and Sensory Function Studies(4), Impact of Technology on Adolescents(3), Behavioral Health and Interventions(3), Visual Attention and Saliency Detection(3)

Publications22 total

Hunger effects on option quality for hedonic and utilitarian food products
Food Quality and Preference·2022· 36 citedOpen Access
Hunger Effects on Option Quality for Hedonic and Utilitarian Food Products
2021· 3 citedOpen Access
Eco depletion: The impact of hunger on prosociality by means of environmentally friendly attitudes and behavior
Journal of Retailing and Consumer Services·2021· 39 cited
Give us today our daily bread: The effect of hunger on consumers’ visual attention towards bread and the role of time orientation
Food Quality and Preference·2020· 39 cited
Cereal Deal: How the Physical Appearance of Others Affects Attention to Healthy Foods
Perspectives on Behavior Science·2020· 20 citedOpen Access
Grocery shopping in the digital age : Visual attention and product choices in physical and online supermarkets
Lund University Publications (Lund University)·2018
Combining screen recordings and eye movement data to analyze consumers' purchase decisions on dynamic supermarket websites
Lund University Publications (Lund University)·2018
Looking is buying. How visual attention and choice are affected by consumer preferences and properties of the supermarket shelf
Appetite·2017· 149 cited
Assessing information on food packages
European Journal of Marketing·2017· 43 citedOpen Access
How Information Availability Interacts with Visual Attention during Judgment and Decision Tasks
Journal of Behavioral Decision Making·2015· 27 cited
Visual attention during decision-making in natural environments
Lund University Publications (Lund University)·2014· 2 cited
Material Distortion of Economic Behaviour and Everyday Decision Quality
Journal of Consumer Policy·2013· 6 cited
Using Eye Tracking to Trace a Cognitive Process: Gaze Behaviour During Decision Making in a Natural Environment
Journal of Eye Movement Research·2013· 181 citedOpen Access
Visual attention during real-world decision making
Lund University Publications (Lund University)·2013
The use of eye-tracking and retrospective interviews to study teenagers’ exposure to online advertising
Visual Communication·2012· 50 cited
The use and value of eye-tracking in consumer studies
Lund University Publications (Lund University)·2012
Central fixation bias in the real world? : evidence from the supermarket
Lund University Publications (Lund University)·2012
Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising
Lund University Publications (Lund University)·2011
Children’s Exposure to and Perceptions of Online Advertising
SHILAP Revista de lepidopterología·2011· 30 citedOpen Access
Expansion of the central bias, from computer screen to the supermarket
Lund University Publications (Lund University)·2011· 1 cited
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Frequent Co-authors

Annika Wallin(9), Nils Holmberg(8), Helena Sandberg(6), Kenneth Holmqvist(5), Tobias Otterbring(5), Michał Folwarczny(2), Richard Dewhurst(1), Andrey Anikin(1), Martin Lingonblad(1), Jesper Clement(1), Viktor Smith(1), Jordan Zlatev(1), Joost van de Weijer(1), Gastón Ares(1), Jessica Aschemann‐Witzel(1), Erik Stoltenberg Lahm(1), Philip Pärnamets(1), Roger Johansson(1), Kristian Rolschau(1), Poja Shams(1)