Ceyda Mumcu

University of New Haven — United States

Social Sciences · Social Sciences

6h-index144citations25works0.52yr avg
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Research Topics

Sports, Gender, and Society(16), Sport and Mega-Event Impacts(9), Sports Analytics and Performance(9), Motivation and Self-Concept in Sports(4), Big Data and Business Intelligence(4)

Publications25 total

Acceptance Versus Resistance: Carl Nassib’s Coming Out and Instagram Reactions
Sociology of Sport Journal·2025
Advocacy in Women's Sport
2024· 1 cited
“To Build a More Just Society”: Women’s National Basketball Association Teams’ Uses of Social Media for Advocacy
Women in Sport and Physical Activity Journal·2023· 6 cited
Motive-based taxonomy of professional softball fans: a segmentation study
International Journal of Sport Management and Marketing·2022· 1 cited
Motive-based taxonomy of professional softball fans: a segmentation study
International Journal of Sport Management and Marketing·2022
Re-thinking Women's Sport Research: Looking in the Mirror and Reflecting Forward
Frontiers in Sports and Active Living·2021· 35 citedOpen Access
Pro softball fan segments: a two-step cluster analysis
International Journal of Sports Marketing and Sponsorship·2021· 4 cited
When virtual spaces meet the limitations of traditional sport: Gender stereotyping in NBA2K
Computers in Human Behavior·2021· 31 cited
Business analytics in women’s professional sports
2019· 6 cited
Buffer Zone: Policies, Procedures, and Reality
Journal of Legal Aspects of Sport·2018· 3 citedOpen Access
Teaching Notes for Decision Trees in Sport Management
Case Studies in Sport Management·2018
Use of Decision Tree Model in Sport Management
Case Studies in Sport Management·2018· 2 cited
Evaluation of Attitudes toward Women’s Collegiate Athletics
Digital Commons - New Heaven (University of New Haven)·2017Open Access
Are Fans Proud of the WNBA's ‘Pride’ Campaign?
Sport Marketing Quarterly·2017· 19 cited
Development of the Attitude Towards Women’s Sports Scale (ATWS)
Digital Commons - New Heaven (University of New Haven)·2017· 1 citedOpen Access
Analytics in Sport Marketing
Sport Management Education Journal·2016· 13 cited
An introduction to analytics and data
2016· 1 cited
Analytics in digital marketing
2016
Examination of Women’s Sports Fans’ Attitudes and Consumption Intentions
Journal of applied sport management·2016· 19 cited
Marketing Women’s Sport: A European v. North American Perspective
Digital Scholarship - UNLV (University of Nevada Reno)·2016
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Frequent Co-authors

Nancy Lough(12), Ann Pegoraro(4), Nicole M. LaVoi(3), Dunja Antunovic(3), Katie Lebel(2), Lindsey Darvin(2), Gil Fried(2), Kimberly Soltis(2), Kimberly Mahoney(2), Michelle Coyner(2), John C. Barnes(1), Dan Liŭ(1), Katie Lebel(1), Scott C. Marley(1), Gregory Greenhalgh(1), Umer Hussain(1)