Asra Inkesar

Saudi Electronic University — Saudi Arabia

Business, Management and Accounting · Social Sciences

3h-index13citations12works1.02yr avg
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Research Topics

International Business and FDI(4), Technology Adoption and User Behaviour(2), Global trade and economics(2), Environmental Sustainability in Business(2), Global Trade and Competitiveness(2)

Publications12 total

The Utilisation of Artificial Intelligence in the Export Performance of MNCs: The Role of Cultural Distance
Administrative Sciences·2025· 3 citedOpen Access
Managing logistics performance on export and international market competitiveness: An evaluation using firm business data
International Journal of Innovative Research and Scientific Studies·2025Open Access
Determinants of SME Internationalisation: An Empirical Assessment of Born Global Firms
Journal of risk and financial management·2025· 5 citedOpen Access
The Role of Entrepreneurial orientation and Competencies in the International Performance of Born Global Firms
Journal of Posthumanism·2025Open Access
Use of sustainability management control systems in Indian firms: Institutional factors and their effects on firm performance
International Journal of Innovative Research and Scientific Studies·2025Open Access
Humanizing leadership for effective change management: Exploring the impact of organizational culture as a moderator
Journal of Infrastructure Policy and Development·2024Open Access
Corporate green washing behaviour and consumers’ green purchase intention: An empirical study of food and beverage companies in the kingdom of Saudi Arabia
Journal of Infrastructure Policy and Development·2024Open Access
Impact of international entrepreneurial orientation on internationalisation outcome: A mediating role of culture
Journal of Infrastructure Policy and Development·2024Open Access
Unleashing the role of e-word of mouth on purchase intention in select Facebook fan pages of smart phone users
PLoS ONE·2024· 1 citedOpen Access
Exploring the Factors Affecting Online Trust in B2C E-Commerce Transactions in India: an Empirical Study
International Journal of Professional Business Review·2023· 3 citedOpen Access
Opportunities and Challenges for the Electronic Commerce Deployment in Saudi Arabia
European Journal of Business and Management·2019· 1 citedOpen Access
Problems of rural marketing in fast moving consumer goods _FMCG_ sector in India
Shodhganga·2008

Frequent Co-authors

Mohammed Faishal Mallick(7), Syed Khusro Chishty(6), Sonia Sayari(4), Nusrat Khan(4), Nusrat Nabi Khan(4), Mohammed Arshad Khan(3), A. Mohamed(2), Mohammed Alhashem(2), Furkan Ahmad(2), Zuhaib Ahmad(2), Mohammed Kamalun Nabi(1), Ravinder Pant(1), Syed Mohd Minhaj(1), Vivek Vivek(1), Mohammed Kamallun Nabi(1), Mohd Afzal Saifi(1), Shabana Maqsood(1), Shahid Husain(1), Sufyan Habib(1), Abdulaziz Alkhuraydili(1)