Varsha Jain

ESSCA School of Management — France

Social Sciences · Social Sciences

33h-index6.6kcitations230works5.22yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Digital Marketing and Social Media(70), Consumer Behavior in Brand Consumption and Identification(57), Consumer Retail Behavior Studies(33), Influenza Virus Research Studies(30), Respiratory viral infections research(23)

Publications229 total

Sweet Spot or Sour Note: Mapping the Curvilinear Effects of <scp>AI</scp> and Gamification on Consumer Engagement
Journal of Consumer Behaviour·2026
Leader credibility
Edward Elgar Publishing eBooks·2025
Relationship Buying for Consumers
2025
Individual Consumer Decision-Making
2025
Digital Consumer Behavior
2025
Understanding the Consumer
2025
Data-Driven Consumer Behavior
2025
The Consumer as a Perceiver and Learner
2025
Determinants of Consumer Behavior
2025
Opinion leadership in a digital age: The rise of nano and micro-influencers
Telematics and Informatics·2025· 3 citedOpen Access
Follow the Money, Not the Cranes: Income Growth’s Dominance over Construction in Driving Rent Growth
The Journal of Portfolio Management·2025
Effectiveness of binocular vision therapy in managing patients with intermittent exotropia
Indian Journal of Ophthalmology·2025Open Access
Construction, Validation, and Generalization of Digital Consumption Value Scale
Journal of Consumer Behaviour·2025· 2 cited
How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment
Journal of Retailing and Consumer Services·2025· 5 cited
Personalization payoff: understanding receptivity to tailored/personalized digital advertising
International Journal of Advertising·2025· 4 cited
Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers
Journal of Consumer Behaviour·2025
Guest editorial: Managing higher education in developing countries – navigating challenges, innovations and strategic opportunities
International Journal of Educational Management·2025
Marketing with anthropomorphised AI: insights from consumers
Journal of Consumer Marketing·2025· 7 citedOpen Access
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach
Electronic Commerce Research·2025· 2 cited
CRM in B2C Markets
2025
page 1 of 12Next →

Frequent Co-authors

Bruce L. Innis(15), Vijayalakshmi Chandrasekaran(7), Ping Li(6), Subhadip Roy(6), Carine Claeys(5), Anupama Ambika(5), Ener Çağrı Dinleyici(4), Ghassan Dbaibo(4), Luis Cousin(4), José García-Sicilia(4), Yogesh K. Dwivedi(3), Russell W. Belk(3), Luis Rivera(3), Khalequ Zaman(3), Opokua Ofori‐Anyinam(3), Jagdish N. Sheth(3), Yang Feng(3), Mathieu Peeters(3), Joseph B. Domachowske(3), Aixue Liu(3)