Ku-Yuan Lee

National Taichung University of Science and Technology — Taiwan

Business, Management and Accounting · Social Sciences

4h-index45citations5works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(3), Environmental Sustainability in Business(2), Entrepreneurship Studies and Influences(1), Digital Marketing and Social Media(1), Organic Food and Agriculture(1)

Publications5 total

Determinants of Consumers’ Trust in Biotech Brands and Purchase Intentions towards the Cord Blood Products
International Journal of Environmental Research and Public Health·2021· 4 citedOpen Access
Impacts of Educational Agritourism on Students’ Future Career Intentions: Evidence from Agricultural Exchange Programs
Sustainability·2020· 22 citedOpen Access
Determinants of the Public Health Promotion Behavior: Evidence from Repurchasing Health Foods for Improving Gastrointestinal Tract Functions
International Journal of Environmental Research and Public Health·2020· 5 citedOpen Access
Determinants of Actual Purchase Behavior in Farmers’ Markets
Sustainability·2019· 13 citedOpen Access
How to Reduce the Latent Social Risk of Disease: The Determinants of Vaccination against Rabies in Taiwan
International Journal of Environmental Research and Public Health·2014· 1 citedOpen Access

Frequent Co-authors

Chi‐Ming Hsieh(4), Tang-Ping Chen(1), Pegdwende Moise Kabre(1), Bi-Kun Tsai(1), Pimpinan Somsong(1), Chien-Yu Wei(1), Minhua Wu(1), Shih‐Wei Chen(1), Li-Chi Lan(1), Jiun‐Hao Wang(1), Chen‐Ling Fang(1), Kun-Sun Shiao(1)