Yisak Jang

University of New Orleans — United States

Business, Management and Accounting · Social Sciences

3h-index78citations9works0.82yr avg
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Research Topics

Consumer Retail Behavior Studies(4), Technology Adoption and User Behaviour(3), Consumer Behavior in Brand Consumption and Identification(3), Customer Service Quality and Loyalty(1), Decision-Making and Behavioral Economics(1)

Publications9 total

Who wins the value game? Understanding the perceived value of leading quick-service restaurants and its impact on purchase intentions
British Food Journal·2025
Reducing Unrealistic Optimism: The Effects of Product Scarcity Cues on Early Hotel Booking Intentions
Journal of Travel Research·2025
Consumer perception of upcycled food labels
British Food Journal·2025· 2 cited
How to effectively present “book now, pay later”: the effects of appeal type, temporal distance, and traveler type on attitudes and purchase intentions
Journal of Revenue and Pricing Management·2024· 1 cited
The Effects of Storytelling Format and Gender Difference on Festival Visitors’ Engagement and Behavioral Intention
Event Management·2023· 3 cited
Book now, pay later: the effects of delays in payments and temporal distance on consumers’ perceptions and purchase intention
Journal of Revenue and Pricing Management·2022· 7 cited
Pay Now or Pay Later: The Impact of Time on Payment Preference in Hotel Booking
Journal Of Vacation Marketing·2021· 13 cited
Last-minute hotel-booking behavior: The impact of time on decision-making
Journal of Hospitality and Tourism Management·2018· 50 cited
Perceived Value of Fast-food Restaurant Franchises in the USA
2015· 2 citedOpen Access

Frequent Co-authors

Chih‐Chien Chen(3), Li Miao(2), Yvette Green(2), Kyeong Sam Min(2), Li Miao(1), Yizhi Li(1), Han Chen(1), Bridget M. Bordelon(1), Yan Cao(1), Yan Cao(1), Michelle Yoo(1)