Mehrbakhsh Nilashi

UCSI University — Malaysia

Decision Sciences · Social Sciences

70h-index14.7kcitations275works6.52yr avg
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Research Topics

Technology Adoption and User Behaviour(68), Digital Marketing and Social Media(63), Recommender Systems and Techniques(26), Customer Service Quality and Loyalty(25), Environmental Sustainability in Business(21)

Publications275 total

Blockchain innovations for addressing pharmaceutical counterfeit in the global supply chain: a PLS–ANN approach
International Journal of Production Research·2025
Big data ethics: implications for organizational performance and business value
Management Decision·2025
How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning
International Journal of Tourism Research·2025· 2 citedOpen Access
From MYCIN to MedGemma: A Historical and Comparative Analysis of Healthcare AI Evolution
InfoScience Trends·2025· 5 citedOpen Access
Big social data analysis for quality of MOOC courses: the moderating role of practical examples
Quality & Quantity·2025
A scoping and bibliometric review of deep learning techniques in breast cancer imaging: mapping the landscape and future directions
Neural Computing and Applications·2025· 1 cited
Analysis of social data for accuracy improvement of collaborative filtering in MOOCs using text mining and deep learning techniques
Discover Computing·2025· 1 citedOpen Access
The impact of big data adoption on competitive advantage in achieving sustainable development goals: the moderating role of mimetic pressure
Environment Development and Sustainability·2024· 3 cited
i-TAM: A model for immersive technology acceptance
Education and Information Technologies·2024· 8 cited
Investigating the interrelationships between the barriers of green computing adoption: TISM-MICMAC-DEMATEL method
Quality & Quantity·2024· 7 cited
Does metaverse improve recommendations quality and customer trust? A user-centric evaluation framework based on the cognitive-affective-behavioural theory
Journal of Innovation & Knowledge·2024· 12 citedOpen Access
Knowledge discovery of patients reviews on breast cancer drugs: Segmentation of side effects using machine learning techniques
Heliyon·2024· 1 citedOpen Access
Impact of generative artificial intelligence models on the performance of citizen data scientists in retail firms
Computers in Industry·2024· 17 cited
The relationship between technology trust and behavioral intention to use Metaverse in baby monitoring systems’ design: Stimulus-Organism-Response (SOR) theory
Entertainment Computing·2024· 16 cited
Adoption behavioural intention of robots in last mile food delivery: The importance of environmental friendliness and moderating impacts of privacy and security concerns
Research in Transportation Business & Management·2024· 3 cited
Cause-effect relationships among factors impacting customers’ satisfaction with zero-waste products: a text mining and multi-criteria decision-making approach
Journal of Environmental Studies and Sciences·2024· 2 cited
Unlocking sustainable resource management: A comprehensive SWOT and thematic analysis of FinTech with a focus on mineral management
Resources Policy·2024· 18 cited
Parkinson’s disease diagnosis using deep learning: A bibliometric analysis and literature review
Ageing Research Reviews·2024· 30 cited
Accuracy Analysis of Type-2 Fuzzy System in Predicting Parkinson’s Disease Using Biomedical Voice Measures
International Journal of Fuzzy Systems·2024· 8 cited
A proposed method for quality evaluation of COVID-19 reusable face mask
Measurement and Control·2024· 2 citedOpen Access
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Frequent Co-authors

Othman Ibrahim(24), Hossein Ahmadi(13), Sarminah Samad(11), Elaheh Yadegaridehkordi(11), Shahla Asadi(8), Abbas Mardani(7), Leila Shahmoradi(7), Ali Ahani(7), Morteza Ghobakhloo(5), Mohammad Iranmanesh(5), Tarik A. Rashid(3), Norafida Ithnin(3), Liyana Shuib(3), Saidatulakmal Mohd(3), Elnaz Akbari(3), Rusli Abdullah(2), Nahla Aljojo(2), Norhayati Zakuan(2), Somayeh Soheilirad(2), Karamollah Bagherifard(2)