University of Kansas — United States
Arts and Humanities · Social Sciences
3h-index94citations4works0.02yr avg
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Research Topics
Media Influence and Health(3), Consumer Behavior in Brand Consumption and Identification(2), Digital Marketing and Social Media(2), Peer-to-Peer Network Technologies(1), Video Analysis and Summarization(1)
Publications4 total
Journal of Advertising·1995· 26 cited
Enhancing the Efficacy of Split Thirty-Second Television Commercials: An Encoding Variability Application
1995
Journal of Marketing Research·1994· 29 cited
Journal of Marketing Research·1994· 39 cited
Frequent Co-authors
Surendra N. Singh(3), Sanjay Mishra(2), Neeli Bendapudi(2), Ajay Sukhdial(2), Surendra Singh(1)