Shadma Shahid

University of Toronto — Canada

Business, Management and Accounting · Social Sciences

12h-index1.1kcitations24works9.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(11), Digital Marketing and Social Media(10), Consumer Retail Behavior Studies(8), Customer Service Quality and Loyalty(7), Technology Adoption and User Behaviour(6)

Publications24 total

Consumer confusion: A meta-analytic review
Journal of Business Research·2025· 3 cited
Brand love and customer brand engagement for masstige: a cross-cultural perspective
Journal of Product & Brand Management·2025· 15 cited
What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective
Technological Forecasting and Social Change·2024· 12 citedOpen Access
A Review on Hydrogen Production Technologies and Its Future Demand
arXiv (Cornell University)·2024· 4 citedOpen Access
Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity
Asia Pacific Journal of Marketing and Logistics·2024· 11 cited
Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory
Journal of Retailing and Consumer Services·2023· 47 citedOpen Access
From differences to strengths: strategies for embracing generational diversity at workplace
Development in Learning Organizations An International Journal·2023· 4 cited
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention
Journal of Marketing Management·2022· 96 cited
The role of product design in shaping masstige brand passion: A masstige theory perspective
Journal of Business Research·2022· 54 cited
Examining guests’ experience in luxury hotels: evidence from an emerging market
Journal of Marketing Management·2022· 34 cited
Corrigendum to “Intrinsic motivation of luxury consumers in an emerging market” [J. Retailing Consum. Serv. 61 (2021) 1–11/102531]
Journal of Retailing and Consumer Services·2022
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Psychology and Marketing·2022· 153 citedOpen Access
Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective
Journal of Islamic marketing·2022· 58 cited
Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes
Journal of Retailing and Consumer Services·2021· 117 cited
Affordable luxury consumption: an emerging market's perspective
International Journal of Emerging Markets·2021· 53 cited
Intrinsic motivation of luxury consumers in an emerging market
Journal of Retailing and Consumer Services·2021· 134 cited
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
International Journal of Bank Marketing·2020· 206 cited
Exploring Motivational Factors and Brand Equity as Drivers of Luxury Consumer Buying Behavior: An Empirical Study
Abhigyan·2019
Exploring Motivational Factors and Brand Equity as Drivers of Luxury Consumer Buying Behavior: An Empirical Study
Abhigyan·2019
Consumer Behavior Towards Personal Luxury Goods: The Mediating Role of Brand Attachment
SSRN Electronic Journal·2019· 8 citedOpen Access
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Frequent Co-authors

Jamid Ul Islam(7), Justin Paul(4), Rahela Farooqi(4), Imran Khan(3), Raouf Ahmad Rather(3), Faheem Gul Gilal(2), Shehla Malik(2), Uzma Hasan(2), Linda D. Hollebeek(2), George Thomas(2), Aaleya Rasool(1), Zillur Rahman(1), Shiveen Ansari(1), Faheem Ahmed(1), Mobin Fatma(1), Valdimar Sigurðsson(1), Mohammad Ashraf Parray(1), Naeem Gul Gilal(1), Rukhsana Gul Gilal(1), Syed Mir Muhammad Shah(1)