Marc Vanhuele

HEC Paris — France

Business, Management and Accounting · Social Sciences

14h-index1.4kcitations72works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(22), Consumer Behavior in Brand Consumption and Identification(20), Digital Marketing and Social Media(11), Customer Service Quality and Loyalty(8), Innovation Diffusion and Forecasting(7)

Publications72 total

Advertising's Impact on Brand Price Elasticity
SSRN Electronic Journal·2024Open Access
L’influence de la publicité, un processus en plusieurs séquences
2023Open Access
How Do Consumers Read and Encode a Price?
Journal of Consumer Research·2023· 8 cited
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories
International Journal of Research in Marketing·2022· 14 citedOpen Access
Consumer Behaviour
2022
How well do consumers know prices?
Edward Elgar Publishing eBooks·2018· 2 cited
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
WORLD SCIENTIFIC eBooks·2018· 7 cited
Effects of Affective Language on Perceived Helpfulness of Online Reviews
ACR North American Advances·2018
Where do customer loyalties really lie, and why? Gender differences in store loyalty
International Journal of Retail & Distribution Management·2016· 35 cited
Advertisinggs Long-Term Impact on Brand Price Elasticity Across Brands and Categories
HAL (Le Centre pour la Communication Scientifique Directe)·2016
Les Grands Auteurs en Marketing
EMS Editions eBooks·2016
Advertisinggs Long-Term Impact on Brand Price Elasticity Across Brands and Categories
SSRN Electronic Journal·2016· 2 citedOpen Access
Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories
HEC Research Papers Series·2016
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
Marketing Science·2014· 119 citedOpen Access
Mindset Metrics in Market Response Models: An Integrative Approach
SSRN Electronic Journal·2010· 16 citedOpen Access
Mind-Set Metrics in Market Response Models: An Integrative Approach
Journal of Marketing Research·2010· 260 citedOpen Access
ÉDITORIAL
Recherche et Applications en Marketing (French Edition)·2009
Reporting simplified prices : evidence for the auditory verbal code
HAL (Le Centre pour la Communication Scientifique Directe)·2009
Errors in Reporting Prices: The Impact of Consumer Task
HAL (Le Centre pour la Communication Scientifique Directe)·2009
Mindset Metrics in Market Response Models: An Integrative Approach
RePEc: Research Papers in Economics·2009
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Frequent Co-authors

Xavier Drèze(10), Didier Courbet(9), Shuba Srinivasan(8), Koen Pauwels(8), Gilles Laurent(7), Frédéric Lavigne(6), Marie-Pierre Fourquet-Courbet(4), Gökhan Yıldırım(3), M. Berk Ataman(3), Robert East(2), Malcolm Wright(2), Dominique M. Hanssens(2), Michel Tuan Pham(2), Piet Vanden Abeele(2), Els Gijsbrechts(2), Pierre Chandon(2), Zsofia Kenesei(2), Stephen Holden(1), Anne‐Françoise Audrain‐Pontevia(1), Marnik G. Dekimpe(1)