Monika Boguszewicz-Kreft

WSB Merito University in Gdańsk — Poland

Business, Management and Accounting · Social Sciences

7h-index256citations69works0.32yr avg
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Research Topics

Marketing and Advertising Strategies(21), Management and Organizational Practices(17), Customer Service Quality and Loyalty(16), Consumer Behavior in Brand Consumption and Identification(12), Global Healthcare and Medical Tourism(10)

Publications69 total

Three Identity Groups: Journalists Versus Algorithmic Gatekeeping
Journalism & Mass Communication Quarterly·2025
“Migration of Authority” and Algorithm Training: Journalistic Roles in the Face of ChatGPT
Journalism Studies·2025
Halucynacje chatbotów a prawda: główne nurty debaty i ich interpretacje
Roczniki Nauk Społecznych·2024· 1 citedOpen Access
Kids on the Net. "Manipulative Patterns" of Digital Media Design
Zeszyty Prasoznawcze·2024Open Access
(Lost) Pride and Prejudice. Journalistic Identity Negotiation Versus the Automation of Content
Journalism Practice·2023· 5 cited
Under the Fire of Disinformation. Attitudes Towards Fake News in the Ukrainian Frozen War
Journalism Practice·2023· 20 cited
Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention
Journal of risk and financial management·2022· 55 citedOpen Access
The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour
PLoS ONE·2022· 29 citedOpen Access
The Role of Social Media in Raising Public Health Awareness during the Pandemic COVID-19: An International Comparative Study
Informatics·2021· 43 citedOpen Access
The Assessment of the Domestic and Foreign Medical Services and the Intents to Participate in Medical Tourism
EUROPEAN RESEARCH STUDIES JOURNAL·2021· 3 citedOpen Access
Cost Optimization of the Medical Tourism Market Research Project in Poland and Turkey
Journal of Environmental Management and Tourism·2021
Experience marketing in the service of the “secular religion” of big tech
2021
Technology Transfer Steps Towards the Commercialization of Research Results for Universities
WSB Journal of Business and Finance·2021· 4 citedOpen Access
The Theory of Planned Behaviour in Medical Tourism: International Comparison in the Young Consumer Segment
International Journal of Environmental Research and Public Health·2020· 40 citedOpen Access
The Multidimensional Character of the COO Effect in Education Services: Its Perception in the Selected European Countries
Eurasian studies in business and economics·2020
Dimensions of COO Effect Perceived by Consumers from Poland, Lithuania, and Germany
Eurasian studies in business and economics·2020· 1 cited
Postawy lekarzy wobec aktywności w mediach społecznościowych
Zarządzanie Mediami·2020Open Access
Myth and Storytelling
Advances in marketing, customer relationship management, and e-services book series·2019· 7 citedOpen Access
Do Consumers of Products and Services Perceive the COO Effect in a Multi-dimensional Way? A Polish-Lithuanian Comparison
Eurasian studies in business and economics·2019
The country of origin of services and consumers as the determinants of purchase intentions in medical tourism
Journal of East European Management Studies·2019· 7 cited
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Frequent Co-authors

Jan Kreft(9), Ewa Magier-Łakomy(9), Brigita Janiūnaitė(4), Sylwia Kuczamer-Kłopotowska(3), Katarzyna Sokołowska(3), Mariana Fydrych(3), Jacek Jaworski(3), Mohammad Abuhashesh(2), Arkadiusz Kozłowski(2), Barbara Cyrek(2), Vesna Sesar(1), Ivana Martinčević(1), Hani Al-Dmour(1), Ra’ed Masa’deh(1), Amer Salman(1), Rand Al-Dmour(1), Qout Nidal AlAmaireh(1), Ali AYCI(1), Daria Hliebova(1), Piotr Żurek(1)