Clarice Zhao

McGill University — Canada

Decision Sciences · Social Sciences

3h-index27citations6works0.72yr avg
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Research Topics

Decision-Making and Behavioral Economics(3), Neural and Behavioral Psychology Studies(2), Consumer Behavior in Brand Consumption and Identification(2), Digital Marketing and Social Media(2), Digital Games and Media(2)

Publications6 total

Integrating neuro-psychological habit research into consumer choice models
International Journal of Research in Marketing·2025Open Access
Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market
Management Science·2025· 1 cited
Integrating Neuro-Psychological Habit Research into Consumer Choice Models
SSRN Electronic Journal·2024· 1 citedOpen Access
A neural autopilot theory of habit: Evidence from consumer purchases and social media use
Journal of the Experimental Analysis of Behavior·2023· 8 citedOpen Access
A Neuro-Autopilot Theory of Habit: Evidence from Canned Tuna
SSRN Electronic Journal·2022· 12 citedOpen Access
Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market
SSRN Electronic Journal·2021· 5 citedOpen Access

Frequent Co-authors

Ryan Webb(3), Matthew Osborne(3), Peter Landry(3), Colin F. Camerer(3), Mengze Shi(2), Jessica Fong(2), Asaf Mazar(2), Julia Levine(2), Phillippa Lally(2), Sanne de Wit(2), John P. O’Doherty(2), Andrew T. Ching(2), Raphael Thomadsen(2), Mark E. Bouton(2), Yi Xin(1), Xiaolin Li(1), Xiaolin Li(1), Alexandra Wellsjo(1), Olivia Natan(1), Wendy Wood(1)