Nancy V. Wünderlich

Technische Universität Berlin — Germany

Business, Management and Accounting · Social Sciences

20h-index3.4kcitations69works12.22yr avg
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Research Topics

Customer Service Quality and Loyalty(25), Service and Product Innovation(25), Digital Marketing and Social Media(21), Technology Adoption and User Behaviour(11), Consumer Retail Behavior Studies(9)

Publications69 total

Continuous value shaping: A boundary concept for innovating service innovation approaches
Electronic Markets·2025· 1 citedOpen Access
How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda
Journal of Business Research·2025· 11 citedOpen Access
Kulturelle Teilhabe und innovative Preiskonzepte. Einblicke in ein interdisziplinäres Forschungsprojekt
neues museum·2024Open Access
Who Am I Here? Care Consumers’ Identity Processes and Family Caregiver Interventions in the Elderscape
Journal of Consumer Research·2024· 4 citedOpen Access
Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis
Journal of Retailing·2024· 42 citedOpen Access
Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions
Journal of Product Innovation Management·2024· 15 citedOpen Access
Impact of the Digitized Sales Work Environment on Customer Orientation
2023Open Access
Methoden zum Design digitaler Plattformen, Geschäftsmodelle und Service-Ökosysteme
HMD Praxis der Wirtschaftsinformatik·2022· 6 citedOpen Access
Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization
Industrial Marketing Management·2022· 33 cited
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels
Journal of Interactive Marketing·2022· 3 cited
Risikofaktor Smart Service? Analyse und Verortung von Risikowahrnehmungen und -strategien bei Geschäftskunden
Forum Dienstleistungsmanagement·2022· 1 cited
How Everything-as-a-Service Enabled Judo to Become a Billion-Dollar Bank Without Owning IT
MIS Quarterly Executive·2022· 4 cited
Drei Strategien zur Etablierung digitaler Plattformen in der Industrie
Wirtschaftsinformatik & Management·2021· 6 citedOpen Access
Animals in our Lives: An Interactive Well-Being Perspective
Journal of Macromarketing·2021· 25 citedOpen Access
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
Journal of the Academy of Marketing Science·2021· 945 citedOpen Access
Transforming into a platform provider: strategic options for industrial smart service providers
Journal of service management·2020· 71 cited
Understanding the customer experience with smart services
Journal of service management·2020· 90 cited
ESTABLISHING LIFE MEANINGFULNESS THROUGH MEANING-MAKING ACTIVITIES AND PRACTICES RELATED TO THE CONSUMPTION OF ELDERLY CARE SERVICES
RePEc: Research Papers in Economics·2020
How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust
2020
Branded Employee Behaviour as a Double-Edged Sword: How Perceptions of Service Employees Impact Job Seekers' Application Intentions
Journal of Service Management Research·2020· 1 citedOpen Access
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Frequent Co-authors

Florian von Wangenheim(10), Jan H. Schumann(9), Markus Blut(6), Christian Brock(6), Stefanie Paluch(6), Dennis Kundisch(4), Julia Rötzmeier-Keuper(4), Hartmut H. Holzmüller(4), Heiner Evanschitzky(3), Daniel Beverungen(3), Jens Hogreve(3), Chris Voss(2), Rui Sousa(2), Susanne Robra-Bissantz(2), Christoph F. Breidbach(2), Cheng Wang(1), Bart Larivière(1), David E. Bowen(1), Tor W. Andreassen(1), Werner H. Kunz(1)