Paolo Franco

Radboud University Nijmegen — Netherlands

Business, Management and Accounting · Social Sciences

5h-index72citations7works4.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(3), Management and Organizational Studies(3), Technology Use by Older Adults(2), Sharing Economy and Platforms(2), Media Studies and Communication(1)

Publications7 total

(Dis)entangling actor-network theory and assemblage theory in consumer and marketing scholarship: a review and future directions

5 cited

Journal of Marketing Management·2024· 5 citedOpen Access

Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages

5 cited

Journal of Marketing·2024· 5 citedOpen Access

Insurmountable enemies or easy targets? Military-themed videogame ‘translations’ of weaponized artificial intelligence

2 cited

Security Dialogue·2024· 2 citedOpen Access

Older consumers and technology: A critical systematic literature review

22 cited

AMS Review·2023· 22 citedOpen Access

Object-oriented marketing theory

25 cited

Marketing Theory·2022· 25 citedOpen Access

Exiting fieldwork “with grace”: reflections on the unintended consequences of participant observation and researcher-participant relationships

9 cited

Qualitative Market Research An International Journal·2021· 9 citedOpen Access

Empowering the Independence of Older People with Everyday Technologies

4 cited

2020· 4 cited

Frequent Co-authors

Marcus Phipps(2), Robin Canniford(1), Ye Yang(1), Robin Canniford(1), Amber M. Epp(1), Anna Schneider‐Kamp(1), Domen Bajde(1), Mikkel Nøjgaard(1), Guangyu Qiao-Franco(1)