Shalom Levy

Ariel University — Israel

Social Sciences · Social Sciences

20h-index1.5kcitations54works6.52yr avg
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Research Topics

Digital Marketing and Social Media(25), Consumer Behavior in Brand Consumption and Identification(24), Technology Adoption and User Behaviour(13), Consumer Retail Behavior Studies(13), Customer Service Quality and Loyalty(10)

Publications54 total

Crafting Influence in Social Media Advertising: How Creative Appeals and Message Strategies Shape Consumer Behavior
Journal of theoretical and applied electronic commerce research·2025Open Access
Does Risk Matter? An Audit Risk Approach for Technology Adoption in Financial Audits
International Journal of Auditing·2025Open Access
The Five Dimensions of Entrepreneurial Authenticity and its Impact on SME Value Creation
Academy of Management Proceedings·2025
The factors affecting teachers’ adoption of AI technologies: A unified model of external and internal determinants
Education and Information Technologies·2025· 39 citedOpen Access
Systematic Analysis of Decentralized Finance
Journal of Global Information Management·2025· 7 citedOpen Access
Vive la résistance: a boomerang effect of resisting incentivized eWOM on consumer trust
International Journal of Advertising·2024· 1 cited
Planning Facebook message strategy and creative appeal for effective ad engagement – an exploratory study
Marketing Intelligence & Planning·2024· 5 cited
Self as source: The interplay of sharing eWOM with consumer engagement and incentive acceptance
Journal of Retailing and Consumer Services·2024· 8 cited
A tale of two paths to vaccine acceptance: self-interest and collective interest effect, mediated by institutional trust, and moderated by gender
Humanities and Social Sciences Communications·2024· 3 citedOpen Access
Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values
British Food Journal·2024· 5 cited
The effects of social capital on cross-cultural eWOM communication in minority-mainstream consumer interactions on social media
International Journal of Emerging Markets·2024· 4 cited
Measuring Behaviors for Assessing Design Expertise: A Comprehensive Framework for Professional Development
SAGE Open·2023· 1 citedOpen Access
I Share, Therefore I Trust: A moderated mediation model of the influence of eWOM engagement on social commerce
Journal of Business Research·2023· 31 cited
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective
Journal of Retailing and Consumer Services·2023· 22 cited
Changes of Online Shopping Among the Elderly During the Corona-19 Pandemic
Springer proceedings in business and economics·2023· 1 cited
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS
Journal of theoretical and applied electronic commerce research·2022· 6 citedOpen Access
A (local) apple a day: pandemic-induced changes in local food buying, a generational cohort perspective
European J of International Management·2022· 9 cited
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19
Electronic Commerce Research·2022· 13 citedOpen Access
Brand bank attachment to loyalty in digital banking services: mediated by psychological engagement with service platforms and moderated by platform types
International Journal of Bank Marketing·2022· 43 cited
To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination
International Journal of Environmental Research and Public Health·2021· 42 citedOpen Access
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Frequent Co-authors

Yaniv Gvili(14), Ofrit Kol(14), Dorit Zimand-Sheiner(9), Hanna Gendel‐Guterman(6), Israel D. Nebenzahl(5), Hayiel Hino(4), Hanna Gendel Guterman(2), Hernán Casakin(2), Smadar Frydman(1), Areen Hazzan-Bishara(1), Moty Zwilling(1), Osnat Roth‐Cohen(1), Avi Zigdon(1), Azi Lev‐On(1), Zachary Sheaffer(1), Edo Navot(1), Eyal Eckhaus(1), Sharon Soroker(1), Ron Berger(1), Itzhak Tabatchnik(1)