Andrea Godfrey

Lakeland Health — United States

Business, Management and Accounting · Social Sciences

5h-index2.1kcitations9works0.02yr avg
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Research Topics

Consumer Retail Behavior Studies(6), Consumer Behavior in Brand Consumption and Identification(5), Customer Service Quality and Loyalty(5), Consumer Market Behavior and Pricing(2), Recommender Systems and Techniques(1)

Publications9 total

Abstract TP351: A Collaborative Approach to Emergency Medical Service Stroke Training
Stroke·2013
When Is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications
GfK Marketing Intelligence Review·2012Open Access
Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication
Journal of Marketing·2011· 147 cited
How Complementarity and Substitution Alter the Customer Satisfaction–Repurchase Link
Journal of Marketing·2010· 167 cited
Marketing Theory and Applications
2010· 379 cited
A product segmentation approach and its relationship to customer segmentation approaches and recommendation system approaches
Texas ScholarWorks (Texas Digital Library)·2007· 3 citedOpen Access
SERVCON: development and validation of a multidimensional service convenience scale
Journal of the Academy of Marketing Science·2007· 487 cited
SERVCON Scale
PsycTESTS Dataset·2007
Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
Journal of Marketing·2005· 923 cited

Frequent Co-authors

Kathleen Seiders(6), Glenn B. Voss(6), Dhruv Grewal(3), Michael K. Brady(1), Michael D. Hartline(1), Chris Blocker(1), Leff Bonney(1), Daniel J. Flint(1), David M. Hardesty(1), Charles F. Hofacker(1), Betsy Bugg Holloway(1), Daekwan Kim(1), Sandeep Krishnamurthy(1), Damian Martin(1), Stephanie Noble(1), Molly Inhofe Rapert(1), Michelle L. Roehm(1), M. Kim Saxton(1), Rudolf R. Sinkovics(1), Sijun Wang(1)