Ulrike Gretzel

University of Southern California — United States

Social Sciences · Social Sciences

74h-index23.8kcitations415works5.32yr avg
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Research Topics

Digital Marketing and Social Media(201), Diverse Aspects of Tourism Research(118), Technology Adoption and User Behaviour(62), Sharing Economy and Platforms(50), Consumer Behavior in Brand Consumption and Identification(45)

Publications415 total

Special issue on “Smart tourism 2.0: Perspectives with geospatial data and AI”
Electronic Markets·2025Open Access
Introduction to the Minitrack on Netnography in System Sciences Research
ScholarSpace (University of Hawaii at Manoa)·2025
AI-powered smart tourism 2.0: A 10-year retrospective and updated model
Electronic Markets·2025· 2 citedOpen Access
Editorial: Netnography and qualitative digital methods to advance service theory and practice
Journal of Service Theory and Practice·2025Open Access
Setting an Agenda for the Transformation of Tourism
Channel View Publications eBooks·2025
Passionate Publics
Public Relations Review·2025
TechTalk Interview About <i>Smart Tourism 2.0: Setting the Research Agenda</i>
Journal of Smart Tourism·2025
AI-powered smartphones and phygital tourism experiences: implications and future research directions
Information Technology & Tourism·2025· 4 cited
11 Cultural Tourism in the Metaverse
Multilingual Matters eBooks·2025
Cultural Tourism in the Metaverse
Channel View Publications eBooks·2025
The many questions concerning technology: Implications for tourism, hospitality, events and leisure research
Journal of Hospitality and Tourism Management·2025· 2 citedOpen Access
Introduction to the Minitrack on Hospitality and Tourism in a Global Digital Economy – New Models, Services, and Performance
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2025Open Access
Explorando el impacto de las redes sociales e influencers en los destinos turísticos :¿ del overturism al demarketing?
Universidad de La Laguna (España) eBooks·2025Open Access
Introduction to the Minitrack on Netnography in System Sciences Research
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2025Open Access
Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda
Journal of Hospitality and Tourism Management·2024· 77 cited
Heritage and new media spaces
Journal of Heritage Tourism·2024Open Access
Mindfulness and Tourism
2024Open Access
Accessibility of tourism 4.0—designing more meaningful and inclusive tourist experiences
Universal Access in the Information Society·2024· 25 citedOpen Access
Under Pressure: A Netnographic Study of Threats to Influencer and Creator Mental Health
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2024Open Access
Introduction to the Minitrack on Applying Netnographic Research in the System Sciences Context—Insights, Illustrations, and Intersections
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2024Open Access
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Frequent Co-authors

Daniel R. Fesenmaier(8), Chulmo Koo(7), Zheng Xiang(4), Μαριάννα Σιγάλα(4), Kyung Hyan Yoo(2), Hannes Werthner(2), Julia Neidhardt(2), Juho Pesonen(2), Markus Zanker(2), Young A Park(2), Yu-Lan Yuan(2), Jamie Murphy(2), Chris Gibbs(2), Daniel Guttentag(2), Jym Morton(2), Woojin Lee(2), Myung‐Hwa Kang(2), Kyung-Hyan Yoo(2), William Cannon Hunter(2), Namho Chung(2)