Norihiro Kasuga

Toyo University — Japan

Business, Management and Accounting · Social Sciences

5h-index84citations31works0.02yr avg
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Research Topics

Digital Platforms and Economics(10), Financial Markets and Investment Strategies(6), Auditing, Earnings Management, Governance(5), Housing Market and Economics(5), Consumer Market Behavior and Pricing(5)

Publications31 total

Dual effects of individuals’ sustainability orientation on investment and consumption: Evidence from environmental issues in Japan
Japan and the World Economy·2025
Is soft information substitutive or complementary to hard news for investor attention? Evidence from corporate advertising in Japan
Research in International Business and Finance·2023· 1 cited
Television Viewing via the Internet: Time-shift and TVer
Advances in information and communication research·2022
How should durable goods firms combine online and mass media advertisements to promote sales
2021
23 East Asia
2020
Cloud computing and its impact on the Japanese macroeconomy–its oligopolistic market characteristics and social welfare
Telecommunications Policy·2019· 8 cited
Why do cloud providers prefer renting to selling? A supply side perspective
2019
Mass media effects on trading activities: television broadcasting evidence from Japan
Applied Economics·2018· 10 cited
On Commercial Preferences of TV Audiences: Payment for Avoidance, Type of Commercial, and Content Volume
RePEc: Research Papers in Economics·2018
Demand Analysis for Real-Time and Time-Shifted Viewing in the Japanese TV Market
RePEc: Research Papers in Economics·2017· 1 cited
Corporate Advertisements and the Investor Attention Effect: Evidence from Television Commercials
SSRN Electronic Journal·2017· 2 citedOpen Access
Advancement of Cloud Computing Use and Its Impact on Macroeconomics in Japan – Its Monopolistic/Oligopolistic Market Characteristics and Social Welfare
SSRN Electronic Journal·2016Open Access
Mass Media Effects on Trading Activities: Television Broadcasting Evidence from Japan
SSRN Electronic Journal·2016· 1 citedOpen Access
Analysis of the relation between a person's emotion and willingness to accept for leaks of personal data
RePEc: Research Papers in Economics·2016· 1 cited
An estimation of marginal WTP for variety in the broadcasting platform
Edward Elgar Publishing eBooks·2015
Analysis of the economic value of leaks of personal data
RePEc: Research Papers in Economics·2015· 1 cited
The Economic Impact of Cloud Computing Diffusion in Japan
2014
Mass Media Effects on Stock Market Liquidity: Television Broadcasting Evidence from Japan
SSRN Electronic Journal·2013Open Access
Mass Media Effects on Stock Market Liquidity: Television Broadcasting Evidence from Japan
SSRN Electronic Journal·2012Open Access
The Number of TV channels and Platform Competition in Pay-TV Market : The Effect of Indirect Network Externality and Channnel Compatibility
Kokumin keizai zasshi·2008
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Frequent Co-authors

Manabu Shishikura(11), Hiroyuki Aman(7), Hiroshi Moriyasu(6), Akihiro Nakamura(4), Atsushi Ozu(3), Teppei Koguchi(3), Toshiya Jitsuzumi(3), Charles Yuji Horioka(2), Wakö Watanabe(2), Mahito Okura(2), Hiroyuki Morikawa(2), Akio Torii(2), Chieko Fujisawa(2), Katsuyo Yamazaki(1), Keiichi Yamazaki(1), Katsumi Matsuura(1), Akio Torii(1), Taizo Motonishi(1), Chisako Yamane(1)