Rūta Ruževičiūtė

Knoxville College — United States

Business, Management and Accounting · Social Sciences

6h-index166citations15works0.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Cultural Differences and Values(3), Consumer Retail Behavior Studies(3), Behavioral Health and Interventions(2), Culinary Culture and Tourism(2)

Publications15 total

Sniffing the distance: Scents can make objects appear closer
Journal of Environmental Psychology·2023· 2 citedOpen Access
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat
Journal of International Marketing·2023· 4 cited
When “Global” Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation
Journal of International Marketing·2023· 6 cited
Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal
Journal of Marketing Research·2019· 41 citedOpen Access
From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands
Journal of Business Research·2019· 30 cited
Attracting new customers to loyalty programs: The effectiveness of monetary versus nonmonetary loyalty programs
Journal of Consumer Behaviour·2017· 18 cited
The Merits of Happy Consumption: Positive Affect and Psychological Ownership
ACR North American Advances·2017
The Effect of Scented Advertising on Perceived Psychological Distance and Product Judgement: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
I Smell It As If It Were Here: Can Scented Advertising Boost Product Appeal?
ACR North American Advances·2017
Our Apples are Healthier than your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products
Journal of International Marketing·2016· 43 cited
This Brand Is Mine: Brand Psychological Ownership As a Distinct Construct and Powerful Driver of Consumer Behavior
ACR North American Advances·2016· 3 cited
Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation
ACR North American Advances·2015
Standardization and adaptation in international advertising: The concept and case study of cultural and regulatory peculiarities in Lithuania
Verslo ir teisės aktualijos / Current Issues of Business and Law·2011· 6 cited
CONSUMPTION CULTURE IN THE PRESENCE OF GLOBALISATION: THE INFLUENCE OF RELIGION, NATION AND ETHNICITY ON CONSUMPTION PATTERNS
Ekonomika·2011· 9 citedOpen Access
Consumer-based brand equity evaluation model: the improvement research
Verslo ir teisės aktualijos / Current Issues of Business and Law·2010· 4 cited

Frequent Co-authors

Bernadette Kamleitner(9), Dipayan Biswas(5), Carina Thürridl(4), Sophie Süssenbach(3), Juozas Ruževičius(3), Bodo B. Schlegelmilch(2), Stephan Dickert(2), Justina Gineikienė(1), Justina Baršytė(1), Paulius Neciunskas(1), Zachary Estes(1)