San Diego State University — United States
Business, Management and Accounting · Social Sciences
7h-index220citations12works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(3), Innovations in Medical Education(2), Digital Marketing and Social Media(2), Primary Care and Health Outcomes(2), Management and Marketing Education(2)
Publications12 total
Journal of Transplant Coordination·1997
Journal of Transplant Coordination·1997· 1 cited
Journal of Marketing Education·1994· 2 cited
Journal of Marketing·1987
Journal of Marketing·1987· 9 cited
Journal of Consumer Affairs·1986· 7 cited
Theory in retailing : traditional and nontraditional sources
American Marketing Association eBooks·1981· 59 cited
Home Economics Research Journal·1980· 7 cited
Competitive structure in retail markets: The department store perspective : proceedings
Medical Entomology and Zoology·1980· 1 cited
Journal of Consumer Affairs·1978· 36 cited
Journal Of Consumer Studies and Home Economics·1978· 77 cited
Journal of Consumer Affairs·1978· 21 cited
Frequent Co-authors
Elizabeth C. Hirschman(2), George P. Moschis(2), Joseph T. Lawton(2), Sandra Shirley(2), Paul N. Bloom(1), Ruth B. Smith(1), ROBERT J. KROLL(1), Kathleen Faith Mikitka(1)