Business, Management and Accounting · Social Sciences
1h-index219citations1works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Media, Gender, and Advertising(1)
Publications1 total
Journal of Advertising·1992· 219 cited
Frequent Co-authors
Abhijit Biswas(1), Janeen E. Olsen(1)