Cassandra Davis

Wayne State University — United States

Business, Management and Accounting · Social Sciences

10h-index388citations28works1.82yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Behavioral Health and Interventions(3), Substance Abuse Treatment and Outcomes(2), LGBTQ Health, Identity, and Policy(2), Eating Disorders and Behaviors(2)

Publications28 total

Transforming Marketing Creative Capacities: The Role of Artificial Intelligence in Minimizing Creative Constraints
Journal of Marketing Education·2025
Frugality is the new sexy
Consumer Psychology Review·2024· 4 cited
Prioritizing wellness amidst the hustle and grind: a framework for supporting the mental health of B2B sales professionals
Journal of Personal Selling and Sales Management·2024· 3 cited
Examining the Association Between an Increase in the WIC Fruit and Vegetable Benefit and WIC Participant Food Purchases
Journal of Nutrition Education and Behavior·2024
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising
Journal of Advertising·2023· 1 cited
Evidence-Based Performance Indicators of Positive Inpatient Experiences
Journal of Healthcare Management·2023· 4 cited
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing
Journal of Public Policy & Marketing·2022· 17 cited
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences
Marketing Letters·2022· 1 cited
Self‐care agency and self‐care practice in youth workers reduces burnout risk and improves compassion satisfaction
Drug and Alcohol Review·2020· 6 citedOpen Access
Embracing Diversity in Marketing Education
Journal of Marketing Education·2020· 23 cited
Schooling After a Disaster: Examining the Extent Schools Bounce Back Following Hurricanes Harvey and Matthew
Proceedings of the 2020 AERA Annual Meeting·2020
Increased mental health and psychosocial risks in LGBQ youth accessing Australian youth AOD services
Journal of LGBT Youth·2019· 9 cited
Making bad look good: The counterpersuasive effects of natural labels on (dangerous) vice goods
Journal of Business Research·2019· 13 cited
Envisioning the Future of Education and Jobs: Trends, Data and Drawings.
OECD Publishing eBooks·2019· 18 cited
The influence of aging on consumer decision‐making
Consumer Psychology Review·2018· 22 cited
Predisposing Customers to Be More Satisfied by Inducing Empathy in Them
Cornell Hospitality Quarterly·2017· 29 cited
The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
Journal of Public Policy & Marketing·2016· 107 citedOpen Access
When good is no longer good enough: Transitioning to greatness
Journal of Vocational Rehabilitation·2016· 3 citedOpen Access
It's Not the Load That Breaks You Down, It's the Way You Carry It: An Examination of the Relationship between Negative Identity and Consumer Behavior
Journal of the Arkansas Academy of Science·2016Open Access
Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension
Journal of Advertising·2015· 17 cited
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Frequent Co-authors

Aimée Drolet(5), Scot Burton(4), Elyria Kemp(3), McDowell Porter(2), K Hallam(2), Ann M. Mirabito(1), Cele C. Otnes(1), Elizabeth Crosby(1), David B. Wooten(1), Jane E. Machin(1), Chris Pullig(1), Natalie Ross Adkins(1), Susan Dunnett(1), Kathy Hamilton(1), Kevin D. Thomas(1), Marie A. Yeh(1), Johanna Gollnhofer(1), Aditi Grover(1), Jess Matias(1), Natalie A. Mitchell(1)